Why did the Kogan share price rocket 20% this week?

Shareholders can rejoice after a cracking trading week in Kogan shares.

| More on:
Woman looks amazed and shocked as she looks at her laptop.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Despite a few bumps and bruises, it's been a pretty good week for ASX shares this week.

As it stands on Friday afternoon, the All Ordinaries Index (ASX: XAO) has put on a pleasing 3.15% since last Friday's close. But that's nothing compared to the Kogan.com Ltd (ASX: KGN) share price.

Kogan shares have had a ripper of a week, no way around it. For starters, this online-based retailer added a pleasing 4.47% during today's trading session alone, leaving it at $3.27 a share going into the weekend.

This time last week, Kogan shares were trading at just $2.72, only a whisker off the company's 52-week low of $2.66.

This means that the Kogan share price has climbed from $2.72 to $3.27 in a week – a whopping gain of 20.22%.

But even so, this company is still deep in the red over 2022 thus far. Year-to-date, the Kogan share price remains down a nasty 62% or so, despite this week's gains.

So what has put such a rocket behind the Kogan share price this week?

Why has the Kogan share price shot the moon this week?

Well, unfortunately, it is entirely unclear. This week's spectacular gains have not resulted from anything the company has released itself. Indeed, we haven't had any official news or announcements from Kogan since 8 July.

However, we have seen a definite trend emerging on the ASX boards this week that could shed some light on Kogan's gains.

Many smaller ASX retailers like Kogan have been suffering a similar fate this year. But this week has seen several of them jump on a similar rocket to Kogan.

Take Dusk Group Ltd (ASX: DSK). Its shares are up 8.6% over the past week. Or Lovisa Holdings Ltd (ASX: LOV). Lovisa shares have surged more than 8% over the same period. Not quite at Kogan's level, but pleasing enough.

So perhaps Kogan's impressive gains are just part of this trend that we are seeing. Whatever the reason, it has undoubtedly been a great week for Kogan shareholders.

At the last Kogan share price, this ASX retailer has a market capitalisation of $350.72 million.

Motley Fool contributor Sebastian Bowen has positions in Dusk Group Limited and Kogan.com ltd. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Kogan.com ltd. The Motley Fool Australia has positions in and has recommended Kogan.com ltd. The Motley Fool Australia has recommended Dusk Group Limited and Lovisa Holdings Ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Retail Shares

ecommerce asx shares represented by santa doing online shopping on laptop
Healthcare Shares

Looking for ideas before Christmas? These 2 ASX shares stand out to me

Two ASX shares at opposite ends of the market are catching my attention as the year draws to a close.

Read more »

A man points at a paper as he holds an alarm clock, indicating the ex-dividend date is approaching.
Retail Shares

Where will Wesfarmers shares be in 3 years?

This business continues to be an impressive long-term performer.

Read more »

Stressed shopper holding shopping bags.
Retail Shares

Bell Potter names three retail stock picks for your Christmas hamper

These three retail stocks will help set you up for a strong start to 2026, the broker says.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Share Market News

What could keep Harvey Norman shares climbing in 2026?

The property assets and share buyback program could carry the rally into 2026.

Read more »

A woman smiles over the top of multiple shopping bags she is holding in both hands up near her face.
Broker Notes

Broker tips 68% upside for Myer shares following brutal sell-off

Could a turnaround be on the cards?

Read more »

A mature aged man with grey hair and glasses holds a fan of Australian hundred dollar bills up against his mouth and looks skywards with his eyes as though he is thinking what he might do with the cash.
Dividend Investing

Here's how another $5,000 invested in this high-yield ASX 200 star could boost my dividend income over time!

This high-yield ASX 200 retailer has slipped under $1, but its dividend profile remains one of the strongest in the…

Read more »

Woman looking at prices for televisions in an electronics store.
Retail Shares

Up 50% in 2025, should you buy Harvey Norman shares before Christmas?

Two leading investment experts deliver their verdicts on Harvey Norman’s surging shares.

Read more »

Two fashionable asx investors dancing among confetti.
Retail Shares

Why is the Myer share price rocketing 10% on Thursday?

ASX investors are piling into Myer shares today. But why?

Read more »