Bubs share price sinks 7% despite quarter of 'exceptional growth'

Bubs shares are down despite revealing growth in its latest quarter.

| More on:
Close up of baby looking puzzled

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • The Bubs share price is down 7% after the company released its quarterly update
  • Bubs says it achieved “exceptional growth” domestically
  • However, the company warned of possible ongoing COVID impacts

The Bubs Australia Ltd (ASX: BUB) share price is down 7.14% after the infant formula company announced its quarterly update for the three months to 31 March 2022.

The business announced the third consecutive quarter of year-on-year growth, pointing to "positive growth momentum" across each of its business pillars. These are its domestic, China, and international markets. In particular, Bubs reported "exceptional growth" in its domestic retail business.

Bubs FY22 third-quarter update

Here are some of the main highlights from the Bubs update today:

  • Third-quarter gross revenue of $17.6 million, up 49%
  • Domestic retail infant formula growth of 108%
  • Bubs' Australian market share reached 4.2%, which is a company record
  • Number one status in the goat infant formula brand, with a market share of 42.1%
  • Deloraine Dairy Solutions revenue jumped 560%, contributing 30% of quarterly sales
  • Total Chinese (daigou and cross-border e-commerce) sales increased by 8%
  • International gross revenue grew 153%, with Bubs-branded products revenue growth of 63%
  • USA retail footprint expands in 254 Smart & Final stores, and 130 Buy Buy Baby stores

Other highlights

Bubs has been busy in the last few months with strategic moves.

The company has launched a new product which it calls Bubs Supreme. This is A2 beta-casein protein infant formula. Bubs calls this product its most ambitious innovation project to date. The company says it enables it to address a much larger share of the infant formula market. It will be on the shelf of 500 Coles Group Ltd (ASX: COL) supermarkets from May 2022.

Bubs' lead corporate daigou distributor Willis Trading has committed to an opening purchase order valued at $32.9 million. The first containers are already shipped and being sold in China from April.

Willis Trading has been Bubs' largest single customer in FY21 and FY22. It has also been the lead distributor for both Bubs and CapriLac brands in the corporate daigou channel.

During the quarter, Bubs entered into an equity-linked strategic alliance with Willis Trading. The agreement is conditional on product purchase milestones of at least $50 million in FY22 and $80 million to $120 million in FY23.

Outlook and Chinese lockdowns

Bubs said it's working with its partners to ensure that Chinese consumers are still able to access its products. Further, it said its "unique restructure" of supply chain and logistics over the last two years has enabled the business to maintain and accelerate growth momentum.

In terms of the outlook, the company expects to deliver modest half-on-half growth in the second half of FY22. Accelerated revenue expected from the rollout of Bubs Supreme is set to be realised in the fourth quarter.

The company acknowledged that continuing macroeconomic uncertainties and ongoing COVID-related supply chain disruption could result in "transitory variability".

Bubs share price snapshot

The Bubs share price is down 4.21% in 2022 so far but up more than 7% over the past year.

The company has a market capitalisation of $278 million based on its current share price.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia owns and has recommended COLESGROUP DEF SET. The Motley Fool Australia has recommended BUBS AUST FPO. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Consumer Staples & Discretionary Shares

A baby's eyes open wide in surprise as it sucks on a milk bottle.
Consumer Staples & Discretionary Shares

Chinese birthrate punches a hole in the A2 Milk share price

This key market is looking challenging.

Read more »

a man frustrated looking at the engine of his car
Consumer Staples & Discretionary Shares

ARB shares are crashing 15% today. What's spooking investors?

ARB shares slide 15% after a profit downgrade rattles investors.

Read more »

Woman and 2 men conducting a wine tasting.
Consumer Staples & Discretionary Shares

Can this ASX 200 stock recover after losing 51%?

Broker enthusiasm is going flat for the prestigious wine share.

Read more »

A customer and shopper at the checkout of a supermarket.
Consumer Staples & Discretionary Shares

5 reasons to buy Woolworths shares in 2026

With bad news largely priced in and earnings expected to rebound, Woolworths could be an appealing large-cap recovery story in…

Read more »

Man open mouthed looking shocked while holding betting slip
Consumer Staples & Discretionary Shares

Are The Lottery Corporation shares a buy, sell or hold at current levels?

A lack of jackpots might weigh on upcoming results.

Read more »

A jockey gets down low on a beautiful race horse as they flash past in a professional horse race with another competitor and horse a little further behind in the background.
Consumer Staples & Discretionary Shares

Buyback news has this ASX All Ords gaming stock looking like a sure bet

The buyback will run in parallel to an M&A strategy.

Read more »

a man sits alone in his house with a dejected look on his face as he looks at a glass of red wine he is holding in his hand with an open bottle on the table in front of him.
Consumer Staples & Discretionary Shares

Treasury Wine Estates shares drop 50%: Is there any upside left in 2026?

Find out what the analysts expect from the wine giant this year.

Read more »

Hand with AI in capital letters and AI-related digital icons.
Consumer Staples & Discretionary Shares

Buying Woolworths shares? Here's how the supermarket is tapping into the AI revolution

Woolworths shares are going high-tech with an AI enabled shopping chatbot.

Read more »