'Squawking' bird? War of words erupts between Regional Express (ASX:REX) and Qantas (ASX:QAN)

The ongoing stoush between the two airlines continues.

| More on:
a cockatoo opens its mouth widely as though it is squawking as it looks sideways at the camera.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Key points

  • Qantas and REX have traded barbs over QantasLink's plans to fly between Sydney and Broken Hill 
  • A Qantas exec has likened REX to a squawking cockatoo in the aviation industry
  • It's been a good week on the ASX so far for both airlines

REX Airlines and Qantas subsidiary QantasLink have entered a public spat over a new flight route between Sydney and Broken Hill.

But it seems the dispute hasn't dampened investor sentiment for the companies' shares. Both airlines are having a good week on the ASX so far.

The Regional Express Holdings Ltd (ASX: REX) share price has surged 23% in just the last 3 trading days. Meanwhile, the Qantas Airways Ltd (ASX: QAN) share price has gained more than 6%.

Let's take a look at what's behind the squabble.

Broken Hill competition

REX Airlines is not happy about Qantas operating in what it sees as its own regional market. QantasLink will be flying between Broken Hill and Sydney for the first time from 8 April.

The airline will schedule return flights between the two destinations in its 50-seat Q300 aircraft twice a week.

In comments on ABC radio, REX deputy chair John Sharp described Qantas's decision to fly into the regional town as "retaliation".

Qantas obviously isn't happy with Rex going into the domestic airline business, flying in competition with them in Sydney, Melbourne, Brisbane, and Adelaide.

So in retaliation they've been moving into our regional market, our traditional market.

However, QantasLink CEO John Gissing had his own words for REX, stating:

We hear a lot about that airline. Some people in aviation call them the cockatoo airline, lots of squawking. But sometimes you can't work out what they're actually on about.

Despite the public spat, both Qantas and the Regional Express share price are well in the green this week. The Qantas share price has been buoyed by news Australia's international borders will open. As Motley Fool Australia reported yesterday, Qantas is looking to restart flights to more overseas destinations on the back of the announcement.

Meanwhile, Regional Express has received $250 million from the NSW government to secure its base in Sydney.

In an announcement shared with the market on Monday, REX said the package would create 2,500 jobs in NSW. REX deputy chair Sharp commented:

Without the state's substantial assistance, Rex's expansion plans in the State would never have materialised under this climate of pandemic and many new jobs would not be created.

NSW premier Dominic Perrottet added:

By supporting Rex Airlines to expand its Sydney headquarters we are not only creating thousands of new jobs, but signalling to the world that NSW is open and ready to welcome travellers.

The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Travel Shares

Man sitting in a plane seat works on his laptop.
Travel Shares

Are Webjet shares a good buy in April?

ASX experts are united in their views of this travel stock.

Read more »

Man sitting in a plane seat works on his laptop.
Travel Shares

Is the Qantas share price at risk if an expanded Middle East war erupts?

Qantas has already had to reroute some flights in the wake of Iran’s attack on Israel.

Read more »

A smiling woman looks at her phone as she walks with her suitcase inside an airport.
Travel Shares

Why Qantas shares are a buy and could rise 40%

Goldman Sachs thinks this airline operator's shares are undervalued.

Read more »

a young woman looks at here phone as she strides out in an airport dragging her wheelie bag behind her and smiling widely.
Travel Shares

Qantas share price takes off on 'biggest ever expansions' of core loyalty program

ASX 200 investors are bidding up the Qantas share price on Monday.

Read more »

A woman reaches her arms to the sky as a plane flies overhead at sunset.
Travel Shares

Why one fund manager thinks Qantas shares are cheap and 'incredibly underappreciated'

A fundie thinks Qantas stock can fly higher.

Read more »

A father helps his son look through binoculars during a family holiday or day out in the city.
Travel Shares

What's happened to ASX travel shares since COVID ended?

We review share price performances since 21 February 2022 when our international border reopened.

Read more »

Bored woman waiting for her flight at the airport.
Travel Shares

Why is the Flight Centre share price falling today?

What's going on with this travel agent's shares?

Read more »

Man sitting in a plane seat works on his laptop.
Travel Shares

A 'once in a lifetime' opportunity for Qantas shares?

Can this stock fly higher?

Read more »