This year kicked off with a bang after a bunch of Americans conspired to plough their money simultaneously into a failing bricks-and-mortar retailer.
Shares for GameStop Corp (NYSE: GME) then surged from US$20 to as high as US$483 in just a couple of weeks.
And with that, the term "meme stock" entered the mainstream lexicon.
There's been a massive influx of new and young stock investors since the COVID-19 pandemic shut everyone in at home last year.
Add to that the share market's spectacular recovery from the March 2020 crash and it's not entirely a surprise that there is a crowd always seeking to jump on the next moonshot stock.
But, according to one expert, it's now time to take a cold shower.
Watch out, it's 2017 all over again
Forager Funds chief investment officer Steve Johnson said that his funds, including the Forager Australian Shares Fund (ASX: FOR), had a fantastic time enjoying the fervour for ASX shares in recent times.
"For us, being agile, open-minded and willing to be contrarian was more important than ever last year. It allowed us to invest in a collection of unloved businesses at once-in-a-lifetime prices," he wrote in Money magazine.
"And it paid off. The 2021 financial year was the best on record for Forager across both our Australian Shares Fund and International Shares Fund."
But ASX shares were now entering a different era, and the familiar indicators have Johnson worried.
"Right now, interest rates remain at record lows, stock markets are trading at all-time highs, people are inventing new metrics like revenue multiples to justify absurd prices for growth stocks, inflation is becoming a serious concern and COVID resurgences are weighing on the economic recovery," he said.
"More importantly, there are very few pockets of undue pessimism."
The conditions remind Johnson of 2017 when his funds tried to keep looking for hidden gems — then ate humble pie for 2 years.
So faced with the same situation now, he calls on investors to get serious.
"It is time, once again, to be thinking about the benefits of safe and boring," Johnson said.
"Once again, like 2017, investor obsession with hyper-growth and high returns has left some of these stocks neglected."
Your ASX shares don't always have to stand out
According to Johnson, his team learned an important lesson from the difficult 2018-2019 period.
"You don't always need to be doing better than the crowd," he said.
"There is a time and place for contrarian bets. And there's a time for playing it safe."
Counterintuitively, taking a simple investment strategy is not actually that easy after a period of finding shooting stars.
"To turn to our loyal client base and say 'you know how we look for opportunity in unlikely places? Well, we just bought Downer EDI Limited (ASX: DOW)'," said Johnson.
"That doesn't sit well with how we view ourselves or what our clients have come to expect. And that's what makes it so hard."
