Pricing power shares like Woolworths (ASX:WOW) help fight inflation: expert

An expert's look at inflation-fighting ASX shares…

| More on:
A businessman pushes a giant percentage sign down, indicating eforts to keep inflation in check

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Inflation – it's something we are hearing a lot more about lately. The Australian Bureau of Statistics revealed last week that Australia's inflation rate rose 3.8% for the year. While the rise is steep, it is hard to say whether it is transitory or not.

Nonetheless, investors of ASX shares might be wondering how to protect against the effects of inflation.

One Australian fund manager has shared their take on inflation and how to structure a portfolio against it.

Let's dive in…

How to pick inflation busting ASX shares

A concern for investors is rising inflation. If inflation rises, interest rates move in tandem – meaning higher returns on cash deposits. Typically, when investors can get reasonable risk-free returns on cash, ASX shares tend to lose momentum.

On the other hand, inflation can increase the operating costs for companies. Unless companies can pass the increased cost onto consumers, or reduce costs in other areas, profits can shrink.

Portfolio Manager and Head of Research at Airlie Funds Emma Fisher recently discussed the prospects for ASX shares and how to combat inflation.

Ultimately when we look across the portfolio, I think the key thing to worry about is that the businesses you're invested in have pricing power. Inflation is going up in the near term… the unanimous feedback from corporates is that they are seeing raw material and labour market inflation coming through. Their hope is that they are going to be able to pass that through to the end consumer in the form of higher prices.

While Fisher admitted that it is unknown whether inflation will continue to rise at its current pace, the fund manager explained the types of companies the fund holds have pricing power.

These ASX-listed shares include James Hardie Industries PLC (ASX: JHX), Wesfarmers Ltd (ASX: WES), Woolworths Group Ltd (ASX: WOW), and Reece Ltd (ASX: REH).

Businesses like that, we think can navigate choppy cost-inflationary environments and come out the other side protecting margins and really benefitting.

When is Woolworths expected to report to ASX?

Being one of the largest ASX-listed companies, Woolworths' FY21 annual report is highly anticipated. The grocery retail giant is expected to release its annual results on 26 August 2021.

Shareholders are also watching attentively for any developments in regulatory concerns surrounding Woolworths. Announced last week, the New Zealand competition regulator voiced concerns of a duopoly.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Market News

A smiling woman at a hardware shop selects paint colours from a wall display.
Broker Notes

Wesfarmers shares in focus: 3 key takeaways from Bunnings investor day

Here's what you need to know about the main event this week.

Read more »

Suncorp share price Businessman cheering and smiling on smartphone
Share Market News

3 smart ASX shares to buy and hold for the next decade

Here are three shares that could be top picks according to analysts.

Read more »

A male sharemarket analyst sits at his desk looking intently at his laptop with two other monitors next to him showing stock price movements
Share Market News

5 things to watch on the ASX 200 on Friday

Will the market end the week on a high? Let's find out.

Read more »

Unsure man analysing data on laptop.
Share Gainers

Here are the top 10 ASX 200 shares today

It was an unhappy Thursday for ASX investors.

Read more »

Doctor checking patient's spine x-ray image.
Opinions

Pro Medicus shares drop 7%: falling knife or buying opportunity?

The healthcare tech company has had a painful March.

Read more »

Shot of a young businesswoman looking stressed out while working in an office.
Share Fallers

Why Domain, Mesoblast, Pro Medicus, and Tuas shares are tumbling today

These shares are having a tough time on Thursday. But why?

Read more »

Delighted adult man, working on a company slogan, on his laptop.
Technology Shares

Up 38% in 2025, why this ASX 200 tech stock could surge another 39%!

A top broker expects more strong outperformance from this surging ASX 200 tech stock.

Read more »

Man drawing an upward line on a bar graph symbolising a rising share price.
Share Gainers

Why Core Lithium, Healius, Neuren, and Reject Shop shares are storming higher today

These shares are avoiding the market weakness on Thursday. But why?

Read more »