Why ASX BNPL shares like Afterpay, Zip, and Sezzle are sinking

There are likely a couple of reasons ASX-listed BNPL shares are taking a tumble today.

| More on:
a woman peeps over a desk with finger tips visible and eyes wide staring at a falling red arrow.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

It's a rough day on the market for investors in ASX BNPL (buy now, pay later) companies like Afterpay Ltd (ASX: APT), Zip Co Ltd (ASX: Z1P), and Sezzle Inc (ASX: SZL).

At the time of writing, shares in these companies are down a whopping 9.46%, 9.38%, and 9.24% respectively.

While there are many reasons why these share prices are moving – among them the reported entering of Apple Inc (NASDAQ: AAPL) into the BNPL sector, another factor may be the sharp rise in inflation in the US.

Historically, perceptions of rising inflation have been damaging to growth stocks like Afterpay and Zip.

Let's take a closer look.

ASX tech down as US inflation up

It's not just BNPL shares that are suffering today. Despite a rising S&P/ASX 200 Index (ASX: XJO) – up 0.44% – the S&P/ASX All Technologies Index (ASX: XTX) is down 1.32%. It follows on from a fall in the tech-heavy Nasdaq Composite overnight.

Motley Fool Australia's own chief investment officer Scott Phillips says that the performance of American stocks and Australian shares usually correlate.

"I think it's common for the ASX to follow US markets, almost slavishly," he previously told this reporter.

"The old saying is 'when America sneezes, Australia catches a cold'".

The previously mentioned inverse relationship between inflation and growth stocks could be behind the fall in the Nasdaq, along with the news of Apple's entry into the market.

Reuters is reporting last month's inflation of 0.9% – the largest in 13 years – is greater than economist expectations of 0.5%. Despite a 5.4% rise in annual CPI, most experts quoted by Reuters say the figures are probably one-off.

"June's CPI numbers looked scary but, once again, we see that it was mainly temporary price increases that pumped up the figures," economist Robert Frick told the publication.

Despite those reassurances from experts, investors may be worried by the spectre of inflation. That's judging by the massive falls in the Afterpay, Zip, and Sezzle share prices.

ASX BNPL share price snapshots

This isn't the first time a sell-off possibly linked to inflation has hit the Afterpay share price. In May, shares in the ASX BNPL provider fell 5% on inflation fears. Sezzle and Zip shares have also faced similarly bad days. These companies often tend to move in tandem with one another.

Despite a red day for these companies, it's been a green year. Over the past 12 months, Afterpay, Zip, and Sezzle shares have increased 61%, 5.7%, and 7.1% respectively.

The 52-week highs of these companies are $160.05, $14.53, and $11.99.

The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of and has recommended AFTERPAY T FPO, Apple, and ZIPCOLTD FPO. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has recommended the following options: long March 2023 $120 calls on Apple and short March 2023 $130 calls on Apple. The Motley Fool Australia owns shares of and has recommended AFTERPAY T FPO. The Motley Fool Australia has recommended Apple. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on BNPL shares

A greedy woman gloats over a cash incentive.
BNPL shares

Is it time to get greedy with Zip Co shares?

I think this sell-off says more about sentiment than the business itself.

Read more »

Upset woman with her hand on her forehead, holding a credit card.
BNPL shares

Why did the Zip share price crash 19% in January?

ASX investors sent Zip shares plunging in January. But why?

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

Are Zip shares a buy, hold or sell in 2026?

Here's what brokers think of the stock.

Read more »

Buy now, pay later written on a smartphone with a shopping cart symbol at the bottom.
BNPL shares

3 reasons why Zip shares are worth a look

Analysts predict over 70% upside for this rebuilt fintech company.

Read more »

A young bank customer wearing a yellow jumper smiles as she checks her bank balance on her phone.
BNPL shares

Why I think Zip shares offer major upside in 2026

After years of heavy losses, Zip has emerged as a more disciplined and profitable business.

Read more »

BNPL written on a laptop.
BNPL shares

Zip shares slide 10% today as investors head for the exits. Here's why

Zip shares fall sharply today as investors lock in gains.

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin contemplating buying ASX shares today as the market rebounds
BNPL shares

Could the Zip share price benefit from Trump's latest proposal?

BNPL interest jumped on US credit card news, but what is the real impact for Zip?

Read more »

A young woman looks happily at her phone in one hand with a selection of retail shopping bags in her other hand.
BNPL shares

Up 179% since April, why it's not too late to buy Zip shares for 2026

A leading fund manager forecasts more outperformance from Zip shares in 2026.

Read more »