Why Bubs, Kogan, Lake Resources, & Western Areas shares are sinking lower

Bubs Australia Ltd (ASX:BUB) and Kogan.com Ltd (ASX:KGN) shares are two of four sinking lower on Friday. Here's why…

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

In afternoon trade the S&P/ASX 200 Index (ASX: XJO) is on course to end the week on a positive note. At the time of writing, the benchmark index is up 0.7% to 6,697.5 points.

Four ASX shares that have failed to follow the market higher today are listed below. Here's why they are sinking lower:

Bubs Australia Ltd (ASX: BUB)

The Bubs share price is down 8% to 68.5 cents. This morning analysts at Citi responded to Bubs' second quarter update by reiterating their sell rating and cutting their price target by 16% to 51 cents. Bubs fell short of its sales estimates and spent far more cash than it was forecasting. Citi appears concerned the third quarter could be another tough one for the company.

Kogan.com Ltd (ASX: KGN)

The Kogan share price is down 5.5% to $18.57. Investors have been selling the ecommerce company's shares following the release of its first half trading update. Kogan revealed a 96% increase in gross sales and a 140%+ jump in earnings before interest, tax, depreciation and amortisation (EBITDA). This represents a reasonably sharp slowdown in its growth since end of the first four months of FY 2021. At that point its sales were up 99.8% and its operating earnings were up 268.8% over the same period last year.

Lake Resources N.L. (ASX: LKE)

The Lake Resources share price is down 15% to 30.5 cents. This decline appears to have been driven by profit taking following some very strong gains this month. In fact, even after today's decline, the lithium miner's shares are up a whopping 280% since the start of 2021.

Western Areas Ltd (ASX: WSA)

The Western Areas share price has fallen 4.5% to $2.35. This decline also appears to have been driven by a broker note out of Citi this morning. Its analysts have downgraded the nickel producer's shares to a neutral rating with a $2.60 price target. This follows a softer than expected quarterly update. According to the note, Western Area fell short of Citi's expectations on both production and costs.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended BUBS AUST FPO and Kogan.com ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Share Fallers

Person with thumbs down and a red sad face poster covering the face.
Share Fallers

Why 4DMedical, Coronado Global, Metallium, and WiseTech Global shares are falling today

These shares are starting the week in the red. But why?

Read more »

Group of entrepreneurs feeling frustrated during a meeting in the office. Focus is on man with headache.
Share Fallers

5 worst ASX All Ords shares of 2025, and why brokers rate 4 of them a buy

The ASX All Ords rose by 7.11% in 2025 but as always, there were losers in the pack.

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Capstone Copper, Life360, Northern Star, and Weebit Nano shares are falling today

These shares are having an unhappy start to 2026.

Read more »

a man clasps his hand to his forehead as he looks down at his phone and grimaces with a pained expression on his face as he watches the Pilbara Minerals share price continue to fall
Share Fallers

These were the worst performing ASX 200 shares in 2025

Shareholders of these shares will be hoping for better in 2026.

Read more »

Frustrated stock trader screaming while looking at mobile phone, symbolising a falling share price.
Share Fallers

Why 4Medical, Guzman Y Gomez, Lynas, and Predictive Discovery shares are falling today

These shares are ending the year in the red. But why?

Read more »

A man in a suit and glasses guffaws at his computer screen in bewilderment.
Share Fallers

Shocking declines: Australian shares that disappointed investors in 2025

Big names, big losses. These Australian shares shocked investors with steep declines in 2025.

Read more »

A man slumps crankily over his morning coffee as it pours with rain outside.
Share Fallers

Why Evolution Mining, FireFly, Unico Silver, and Weebit Nano shares are tumbling today

These shares are having a poor session on Tuesday. What's going on?

Read more »

Investor covering eyes in front of laptop
Share Fallers

Why are ASX silver stocks getting hammered today?

ASX silver stocks are closing out the final full trading day of 2025 with a whimper. But why?

Read more »