How I'd find the best bargain shares to buy today

Focusing on unpopular sectors that offer growth potential may enable you to find the best bargain shares to buy right now.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The stock market crash means there are a number of bargain shares available for long-term investors to buy. Of course, an uncertain economic outlook may mean that finding them is more challenging now than it was previously.

However, by focusing on sectors with growth potential that are unpopular among investors, and identifying businesses with sound strategies, you could build a diverse portfolio of stocks that is capable of delivering high returns in the long run.

man in old fashioned suit and hat looking through magnifying glass

Image source: Getty Images

Bargain shares in unpopular sectors

Buying the best shares in unloved industries could be a sound means of obtaining favourable risk/reward opportunities. Clearly, some sectors may be unpopular among investors for good reasons, such as weak growth outlooks. However, in some cases, investor apathy towards the wider stock market means that industries with growth potential are undervalued.

Clearly, it is difficult at the present time to identify which sectors can recover from the current challenges facing the world economy. However, many trends of recent years look set to continue in the coming years. For example, an increasing use of technology in our everyday lives, a rising demand for healthcare-related products and services, and a switch towards greener forms of energy are likely to persist.

This strategy may not necessarily lead to portfolio growth in the near term. However, the track record of the stock market shows that buying bargain shares in sectors with growth potential while they are unpopular among investors could increase your chances of generating high returns in the long run.

Business strength

The best bargain shares are not necessarily those with the lowest valuations. Certainly, a wide margin of safety helps to make any stock a 'bargain', but the quality of its operations also has a large bearing on its prospects from an investment perspective.

Therefore, buying the strongest businesses in a specific sector could be a sound move. To achieve this goal, it may be necessary to consider factors such as financial strength, growth strategy and the size of a company's economic moat. They may have changed significantly after the coronavirus pandemic, which could create new opportunities for businesses that previously did not have especially attractive business models.

Assessing the quality of a range of companies may require time and effort on the part of the investor. However, it could be worth it if it means that you are able to identify the most attractive companies that ultimately produce the highest returns in the long run.

With a wealth of information available via annual reports, trading updates and forecasts, it is possible for an investor to accurately gauge the quality of a business versus its sector peers. Doing so could make it easier for you to find the best bargain shares available after the market crash to boost your long-term financial prospects.

Motley Fool contributor Peter Stephens has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on ASX Share Market News

A woman in a red dress holding up a red graph.
Broker Notes

3 ASX shares which could deliver 53% to 90% gains

Brokers say these shares could perform well.

Read more »

Happy couple looking at a phone and waiting for their flight at an airport.
Broker Notes

Buy, hold, sell: Netwealth, Silver Mines, and Qantas shares

Does Morgans rate these shares as buys? Let's see what the broker is saying.

Read more »

A young woman holding her phone smiles broadly and looks excited, after receiving good news.
Broker Notes

Is this ASX consumer discretionary stock a buy after jumping 10% yesterday?

Can the rise continue?

Read more »

Smiling man with phone in wheelchair watching stocks and trends on computer
ASX Share Market News

5 things to watch on the ASX 200 on Friday

Will it be a good finish to the week for Aussie investors?

Read more »

Fancy font saying top ten surrounded by gold leaf set against a dark background of glittering stars.
Share Gainers

Here are the top 10 ASX 200 shares today

It was another red day for investors this Thursday.

Read more »

A smiling woman holds a Facebook like sign above her head.
Broker Notes

7 ASX shares catching broker upgrades this week

Brokers have raised their ratings on Woodside, IGO, Santos, Netwealth, and others this week. 

Read more »

IPO written in yellow and stuck in the air.
IPOs

This new ASX IPO has jumped 17% on its first day

This new ASX IPO is already off to a strong start.

Read more »

A young woman wearing a blue and white striped t-shirt blows air from her cheeks and looks up and to the side in a sign of disappointment.
Broker Notes

Dump 'em! Morgan Stanley slaps sell ratings on 5 ASX 200 shares

Some of these stocks are market heavyweights, too.

Read more »