Forget the noise! Here's the only thing that matters with ASX shares

Here's the only thing you should keep in mind when you're investing in ASX shares in 2020

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

I think it's fair to say that 2019 has been a year of 'macro-trends'. Given we are still in what is being called the longest bull-run in history, there has been a lot of focus on the 'next recession' this year. A wide range of indicators have been cited by experts throughout the year, all of which at various points seemed to indicate a looming market crash.

Remember the 'yield curve inversion'? Or the rise of the gold price to its highest level in 8 years? Or maybe the US Federal Reserve's infamous 'pivot' at the start of the year? On a closer-to-home basis, we were told that the 'new Labor government' would smash house prices, cut franking credits and wreck the economy.

All of these things were heralded as defining moments that indicated we should 'sell out now' and avoid the coming recession. We won't even mention the US/China trade war, Donald Trump's impeachment or any of the President's erratic actions/tweets.

Of course, all of these things didn't stop the markets from banking a bumper year of returns. The S&P/ASX 200 (INDEXASX: XJO) is on track to finish the year with a ~25% gain (including dividends), close to its record high and just short of the psychologically important and untouched 7,000 points mark.

ASX growth companies like Afterpay Ltd (ASX: APT), Altium Limited (ASX: ALU) and Xero Limited (ASX: XRO) spent the year consolidating their products, brands and scale – rewarding investors with double-digit share price growth (triple-digit in Afterpay's case).

Even strong-and-silent Aussie ASX blue-chips like Telstra Corporation Ltd (ASX: TLS), Woolworths Group Ltd (ASX: WOW) and Wesfarmers Ltd (ASX: WES) banked huge gains for their investors.

a woman

What really matters, then?

All this tells me one thing – it's the idea of ownership of businesses that's the only thing that really matters.

Sure, yield curves, commodity prices and the general state of the economy are important. But at the end of the day, buying shares is buying an ownership of a company, a business. The only thing that makes a difference, in the end, is how that business makes money and whether it will continue to do so at an increasing rate.

Are Afterpay's customers turning away from the company's platform because of a 'yield curve'? No way!

Are people going to stop using Telstra's mobile network or shopping at Woolworths because the gold price moves up? I doubt it!

Foolish Takeaway

It's easy to get lost in the avalanche of opinion and information we are subjected to everyday as investors. That's why I think going back to basics and looking at the businesses you own in your portfolio would be very beneficial as we head into 2020.

Sebastian Bowen owns shares of Telstra Limited. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of AFTERPAY T FPO. The Motley Fool Australia owns shares of and has recommended Telstra Limited. The Motley Fool Australia owns shares of Altium, Wesfarmers Limited, and Xero. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on How to invest

Beautiful holiday photo showing two deck chairs close-up with people sitting in them enjoying the bright blue ocean and island view while sipping champagne.
How to invest

How to build massive wealth with ASX shares

The share market could be the place to be if you want to become rich.

Read more »

Happy man holding Australian dollar notes, representing dividends.
How to invest

How to build a $100,000 ASX share portfolio

Wanting to build your portfolio? Here is one way to do it.

Read more »

A female sharemarket analyst with red hair and wearing glasses looks at her computer screen watching share price movements.
How to invest

How I would build the ultimate beginner portfolio with $10,000

A strong beginner portfolio often starts with diversification and a focus on quality.

Read more »

Two male ASX investors and executives wearing dark coloured suits sit at a table holding their mobile phones discussing the highest trading ASX 200 shares today
How to invest

How to invest $300 a month in Australian shares to target a $50,000 annual second income

The share market is a great place for investors to build a second income.

Read more »

Two boys looking at each other while standing by the start line with two schoolgirls.
How to invest

Just starting out? These 5 ASX shares could be the perfect first buy

Established, resilient, and a diversified starting point for new investors.

Read more »

A financial expert or broker looks worried as he checks out a graph showing market volatility.
How to invest

How to build a resilient ASX portfolio that can handle any market

Worried about market volatility? Here’s an easy way to handle it.

Read more »

A man stares out of an office window onto a landscape of high rise office buildings in an urban landscape.
How to invest

How to build a winning 10 ASX share portfolio from scratch in 2026

Here's why this group of shares could form a winning portfolio for Aussie investors.

Read more »

A person sitting at a desk smiling and looking at a computer.
How to invest

Why I think doing less could make you a better ASX investor

The urge to act can be strong in markets, but I think patience and discipline are often more powerful over…

Read more »