The Zip Co Ltd (ASX: Z1P) share price started the month in a positive fashion on Thursday.
The buy now pay later provider's shares were up as much as 5% at one stage before finishing the day 1% higher at $3.29.
Why did the Zip Co share price charge higher?
The Zip Co share price charged higher today after the company announced a major new addition to its growing network.
According to the announcement, Zip Co has signed a partnership with Woolworths Group Ltd (ASX: WOW) subsidiary Big W to offer Zip interest free payments to its customers.
This is the second major department store to sign up to the platform in the last three months, following the addition of Wesfarmers Ltd (ASX: WES) subsidiary Kmart in May.
It also continues to deliver on Zip Co's strategic vision of partnering with Australia's largest retailers in order to provide consumers with flexibility and convenience in how they choose to pay for their everyday products, whilst also expanding the Zip Co network for its growing customer base.
Zip Co's CEO and Managing Director, Larry Diamond, was very pleased with the Big W partnership.
He said: "We are delighted to partner with another well known brand in Big W. We believe Zip will be a great fit for Big W, providing their customers with a better way to pay for their everyday products and purchases."
Management expects the Zip platform to be live with Big W within the first half of FY 2020.
Elsewhere in the buy now buy later industry on Thursday, the Afterpay Touch Group Ltd (ASX: APT) share price edged lower following broad weakness in the tech sector and the Sezzle Inc (ASX: SZL) share price crashed 8.5% lower due to profit taking.
Despite Sezzle's sharp decline today, it is up over 100% since its $1.22 IPO on Tuesday.
