Is the Wesfarmers share price a buy today?

Is the Wesfarmers Ltd (ASX:WES) share price a buy today?

a woman

Is the Wesfarmers Ltd (ASX: WES) share price worth buying today?

The Wesfarmers share price is close to its all-time high after the divestment of Coles Group Limited (ASX: COL), although it still holds a sizeable portion of it. The Wesfarmers share price has gone up 22% since the start of the year.

There are many catalysts that have helped turn Wesfarmers around. One of the main changes has been the Reserve Bank of Australia (RBA) reducing the Australian interest rate by 0.5% to just 1%. Not only might this have a positive effect on consumer spending but it has boosted the asset prices of many Australian shares with investors looking for growth and yield.

Wesfarmers is one of the most popular shares for dividends because it provides different exposure compared to big banks like Commonwealth Bank of Australia (ASX: CBA) & Westpac Banking Corp (ASX: WBC) and it's not going through huge change like Telstra Corporation Ltd (ASX: TLS) with the NBN.

But it's not as though Wesfarmers is risk-free. Online shopping has completely changed the retail landscape in North America and Europe. Amazon, eBay and others want to take a slice of Wesfarmers' earnings. With Kmart, Target, Officeworks and Bunnings, it has a huge store network that needs to be ready to face the online retailers.

But Wesfarmers is doing things to modernise its offering. It recently acquired Catch Group, owner of Catch.com.au, for $230 million which diversifies Wesfarmers' earnings, can provide economies of scale and will help boost Kmart Group's e-commerce capabilities. Online sales growth is needed because in a recent trading update Kmart Group is suffering from falling comparable sale declines and is likely to report a fall in earnings before interest and tax (EBIT) in the FY19 result.

Wesfarmers is also planning to launch e-commerce for Bunnings nationwide by the end of the year.

What I'm very interested in is that Wesfarmers is trying to diversify away from retail entirely, with a failed bid for Lynas Corporation Ltd (ASX: LYC) and a seemingly successful bid for lithium business Kidman Resources Ltd (ASX: KDR).

Foolish takeaway

Wesfarmers is trading at 22x FY20's estimated earnings with a projected FY20 grossed-up dividend yield of 5.4%. I'm pleased with the steps Wesfarmers is taking, but I don't think it looks good value to buy today.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of and has recommended Telstra Limited and Wesfarmers Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Defensive Shares

Four businessmen pull martial arts stances as they get into a defensive position.
Defensive Shares

Woolworths vs Metcash: Which ASX defensive stock is better?

Woolworths and Metcash are two classic ASX defensive picks—but which one stacks up best on yield, value, and resilience?

Read more »

Shot of a young businesswoman using her phone at work, with stock market related images in the background.
Defensive Shares

3 defensive ASX shares I'd buy in a market sell-off

These are three businesses I would still want to own if share prices suddenly fell sharply.

Read more »

Concept image of man holding up a falling arrow with a shield.
Exchange-Traded Funds (ETFs)

This ASX ETF could help protect your portfolio

Many investors are looking for protection right now.

Read more »

A person holds their hands over three piggy banks, protecting and shielding their money and investments.
Defensive Shares

Worried about a recession? These ASX shares would be just fine

Some ASX shares fare better in recessions than others.

Read more »

Wife and husband with a laptop on a sofa over the moon at good news.
Defensive Shares

Consumer sentiment is low. These ASX shares stand to benefit

Groceries and mobile plans do not get cancelled.

Read more »

Woman looking at her computer and pondering something.
Defensive Shares

Is Coles still one of the best defensive ASX shares to own?

I like how Coles combines dependable grocery demand with several ways to keep improving earnings.

Read more »

Stacks of files and folders next to businessman who is stressed.
Defensive Shares

Why I think these boring ASX shares could build serious wealth

These three shares do ordinary things remarkably well.

Read more »

Three happy office workers cheer as they read about good financial news on a laptop.
Defensive Shares

Buy, hold, sell: Coles, Woolworths, Wesfarmers shares

Brokers expect downside ahead for one of these ASX blue-chip stocks.

Read more »