Is the Super Retail Group Ltd share price in the buy zone?

The Super Retail Group Ltd (ASX:SUL) share price is down 20% this year. Is it time to snap up shares in the retailer?

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Despite the Super Retail Group Ltd (ASX: SUL) share price climbing over 2.5% higher today, the retail conglomerate's shares are still down 20% since the turn of the year.

Are its shares in the buy zone?

I think they are. At just 12x trailing earnings and providing a trailing fully franked 5.6% dividend, I think that Super Retail's shares offer investors the winning combination of both value and income.

Especially given the positive start to FY 2018 the company has had.

At its annual general meeting yesterday management advised that the first 16 weeks of trade in FY 2018 has seen almost all of its segments deliver solid sales growth over the prior corresponding period.

According to the release, Super Retail's Auto segment has experienced a 6% lift in sales during the first 16 weeks of FY 2018, with like-for-likes sales growth of 4%.

Its BCF business has posted a 7% increase in sales and a 2% lift in like-for-like sales.

Finally, the company's Sports segment has delivered a 5% increase in sales, with like-for-like sales growing 2% on the prior corresponding period.

What are the brokers saying?

I'm not alone in thinking that Super Retail is a buy. According to notes out of both Citi and Deutsche Bank, the two leading brokers have retained their buy ratings on the retailer's shares following its AGM.

While Citi has a $9.00 price target on its shares, Deutsche Bank is far more bullish and thinks that Super Retail's shares are worth $11.00. That would mean potential upside of over 32% from the current share price.

Overall, I think this all adds up to Super Retail being a great investment option today. I would suggest investors choose it ahead of other beaten down retailers such as Myer Holdings Ltd (ASX: MYR) and JB Hi-Fi Limited (ASX: JBH).

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Super Retail Group Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »