Leading broker names 3 ASX shares to sell

The Commonwealth Bank of Australia (ASX:CBA) share price is one of three that brokers have given sell ratings to. Should you sell?

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On Thursday I took a look at a couple of shares which leading brokers had slapped buy ratings on this week.

Today I thought I would take a look at the unfortunate shares which haven't found favour with brokers this week and have been given sell ratings. Here are three in particular that caught my eye:

Commonwealth Bank of Australia (ASX: CBA)

According to a research note out of Citi, its analysts have reiterated their sell rating but increased their price target on its shares to $76.50. Based on its last close price, this implies downside risk of approximately 6% for its shares. The broker appears to believe that many of FY 2017's growth drivers will weaken during the year ahead. Whilst I am a fan of the bank, I'm not a fan of its valuation. In light of this, I would have to agree with Citi that the bank is a sell right now.

Seven West Media Ltd (ASX: SWM)

A note out of the equities desk at Macquarie reveals that its analysts have downgraded the media company to an underperform rating with a 75 cents price target. The broker believes that Seven could struggle due to a soft advertising market and improved programming from rival Nine Entertainment Co Holdings Ltd (ASX: NEC). Furthermore, with the AFL and tennis rights up for renewal soon, Macquarie is concerned that it may see its costs increase. As I'm not a fan of media shares like Seven or Nine due to the rise of Netflix and other on-demand services, I would side with Macquarie on this one.

Telstra Corporation Ltd (ASX: TLS)

On the eve of its full-year earnings release, analysts at Morgan Stanley reiterated their underweight rating and reduced their price target on the telco giant's shares to $4.00. The broker has made this move after factoring in the impact of the launch of a fourth mobile network by TPG Telecom Ltd (ASX: TPM) into its forecasts. Despite this launch I still feel Telstra could be a good buy and hold option for investors, especially with its strong dividend. However, I would suggest waiting until its full-year results have been absorbed by the market before making a move.

Motley Fool contributor James Mickleboro has no position in any stocks mentioned. The Motley Fool Australia owns shares of Telstra Limited and TPG Telecom Limited. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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