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3 shares to profit from the rise of the Chinese middle class

Everyone knows that China is experiencing supercharged growth when compared with the rest of the world.

China’s growing economy and rising per capita income is creating a burgeoning middle class that is seeking to improve its standard of living and experience a higher quality of life.

Until recently this scenario was most obvious from the rising demand for Australian resources and the subsequent boom in stocks such as Rio Tinto Limited (ASX: RIO) and Fortescue Metals Group Limited (ASX: FMG).

While construction in China would certainly appear to have peaked, in its place are new ways for ASX investors to gain exposure to China’s rising prosperity.

Australian Agricultural Company Ltd (ASX: AAC) is one of Australia’s largest producers of beef thanks to its extensive pastoral assets, massive cattle herd, feedlot and abattoir facilities.

In the past financial year AACo reported a 96% rise in total kilograms sold of beef and by-products. Its specialty wagyu beef and by-product operations were up 15%.

AACo also reported a $21.8 million rise in net operating cash inflow with management highlighting that the company’s focus on quality has allowed the group to achieve not only an increase in produce but also higher prices.

With higher protein intake a key demand of more prosperous societies, the longer term demand dynamics for AACo are positive.

Blackmores Limited (ASX: BKL) is a leading manufacturer and brand marketer of vitamins and health supplements.

The group is currently experiencing rapid growth with sales soaring 63% in the first three quarters of financial year 2016; net profit meanwhile jumped 145%.

By far the leading cause of this growth was booming demand from Chinese consumers.

Blackmores has certainly been clever in its approach towards marketing in China, with Chinese tennis champion Li Na a leading spokesperson for the brand.

With the attraction to its brand and products now well established, Blackmores is well positioned to significantly expand its penetration of the Chinese market.

Village Roadshow Ltd (ASX: VRL) operates a range of media and entertainment assets including theme parks such as Sea World and Movie World in Queensland.

With Chinese tourism to Australia breaking records, obviously one of the biggest beneficiaries of this tourist influx is Sydney. Village Roadshow opened Wet’n’Wild Sydney in December 2013 with a view to capturing more of the tourist dollar. While the performance so far has arguably been below expectations, the growth potential of this asset remains appealing.

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Returns as of 6th October 2020

Motley Fool contributor Tim McArthur has no position in any stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

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