Where to from here for the Woolworths Limited share price?

The share price performance of Woolworths Limited (ASX:WOW) could experience a turnaround.

| More on:
a woman

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

At the annual general meeting (AGM) for supermarket owner and operator Woolworths Limited (ASX: WOW) one year ago, the share price was trading above $30.

Skip forward to this year's AGM (which was held this week) and the share price is wallowing around the $24 level.

That's a decline of over 20% in 12 months which is certainly not as painful as the near 50% drop shareholders of grocery wholesaler and IGA-banner owner Metcash Limited (ASX: MTS) have had to endure, but its unpleasant none-the-less.

Despite the share price fall and negative news headlines, Woolworths remains a market leading retailer. For long-term investors, it's times like these when quality blue chip stocks fall out-of-favour with the market that attractive opportunities can arise.

Here are three reasons to be positive on the long-term outlook for Woolworths' share price…

  • The company has implemented a renewal strategy focussed on reinvigorating the Supermarkets business which represent 70% of the group's profits. This will be actioned through a variety of measures including price decreases to be competitive, improved in-store service by increasing staff numbers and upgrading the look and feel of the stores.
  • A second priority highlighted by the Chairman, Mr Gordon Cairns is the underperforming Masters Home Improvement business. According to Mr Cairns, the opportunity remains "compelling" with "plenty of room for a strong number two." Mr Cairns went on to acknowledge that the business cannot continue losing over $200 million per year but also noted that they had identified the business' competitive advantage.
  • Finally, Big W is a third opportunity for the group. With the Big W business only making half the profit it was five years ago, Mr Cairns noted, "with good leadership in place, there is a clear path to improve returns and provide us with more options going forward."

Over the past few years, investors have watched on as the team at Coles, owned by Wesfarmers Ltd (ASX: WES) have successfully turned around that underperforming supermarket business. Many will remember that Wesfarmers was criticised time and again for the acquisition of Coles but rarely is that accusation made today. Woolworths' business may be damaged, but it's not broken and there would appear to be plenty of scope for a turnaround here too.

Motley Fool contributor Tim McArthur has no position in any stocks mentioned. Unless otherwise noted, the author does not have a position in any stocks mentioned by the author in the comments below. The Motley Fool Australia has no position in any of the stocks mentioned. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ⏸️ Investing

Close up of baby looking puzzled
Retail Shares

What has happened to the Baby Bunting (ASX:BBN) share price this year?

It's been a volatile year so far for the Aussie nursery retailer. We take a closer look

Read more »

woman holds sign saying 'we need change' at climate change protest
ETFs

3 ASX ETFs that invest in companies fighting climate change

If you want to shift some of your investments into more ethical companies, exchange-traded funds can offer a good option

Read more »

a jewellery store attendant stands at a cabinet displaying opulent necklaces and earrings featuring diamonds and precious stones.
⏸️ Investing

The Michael Hill (ASX: MHJ) share price poised for growth

Investors will be keeping an eye on the Michael Hill International Limited (ASX: MHJ) share price today. The keen interest…

Read more »

ASX shares buy unstoppable asx share price represented by man in superman cape pointing skyward
⏸️ Investing

The Atomos (ASX:AMS) share price is up 15% in a week

The Atomos (ASX: AMS) share price has surged 15% this week. Let's look at what's ahead as the company build…

Read more »

Two people in suits arm wrestle on a black and white chess board.
Retail Shares

How does the Temple & Webster (ASX:TPW) share price stack up against Nick Scali (ASX:NCK)?

How does the Temple & Webster (ASX: TPW) share price stack up against rival furniture retailer Nick Scali Limited (ASX:…

Read more »

A medical researcher works on a bichip, indicating share price movement in ASX tech companies
Healthcare Shares

The Aroa (ASX:ARX) share price has surged 60% since its IPO

The Aroa (ASX:ARX) share price has surged 60% since the Polynovo (ASX: PNV) competitor listed on the ASX in July.…

Read more »

asx investor daydreaming about US shares
⏸️ How to Invest

How to buy US shares from Australia right now

If you have been wondering how to buy US shares from Australia to gain exposure from the highly topical market,…

Read more »

⏸️ Investing

Why Fox (NASDAQ:FOX) might hurt News Corp (ASX:NWS) shareholders

News Corporation (ASX: NWS) might be facing some existential threats from its American cousins over the riots on 6 January

Read more »