Buy, hold, sell: Premier Investments, New Hope, Xero shares

We review three fresh buy, hold, and sell calls from expert market analysts.

S&P/ASX 200 Index (ASX: XJO) shares are down 2% over 12 months.

Yesterday, the ASX 200 dropped sharply after the Reserve Bank announced a widely anticipated 0.25% increase to the official cash rate.

Australia's cash rate is now at a 15-year high of 4.6%.

Investors looking for opportunities in today's weak market might like to heed the advice of experts.

Let's check out some new ratings on three ASX 200 shares.

Two brokers analysing the share price with the woman pointing at the screen and man talking on a phone.

Image source: Getty Images

Premier Investments Ltd (ASX: PMV)

The Premier Investments share price is down 40% over 12 months. 

Bell Potter has a buy rating on this ASX 200 consumer discretionary share. 

Analyst Chami Ratnapala said: 

Premier Investment's FY26 result was in line with expectations, with Premier Retail EBIT (Pre-AASB 16 ex-Peter Alexander UK and other non-recurring items) of ~$176m pre-reported in Aug.

The incremental update in the result was the early FY27 trading with global sales and gross profit $ (on a constant currency basis) for the first 7 weeks +1% on pcp.

While we expect a period of slow growth for PMV near to medium term, we view PMV's forward multiple as attractive considering the Premier Retail division together with PMV's equity investments, land bank and cash position while retaining a strong balance sheet supportive of M&A.

New Hope Corporation Ltd (ASX: NHC)

The New Hope Corporation share price is up 42% over 12 months. 

Michael Gable from Fairmont Equities has a hold rating on this ASX 200 coal share.

On The Bull, Gable said: 

I remain bullish about this thermal coal producer, as the war in Iran is leading other countries to lift demand for thermal coal to offset instability in gas markets.

The company generated saleable coal production of 11.5 million tonnes in full year 2026, up 7.6 per cent on the prior corresponding period.

Production was above market expectations as was the final, fully franked dividend of 30 cents a share.

The share price uptrend since early July is sustainable, in my view.

Xero Ltd (ASX: XRO)

The Xero share price is down 63% over 12 months. 

Gable has a sell rating on this ASX 200 tech share, and explained:

In my view, potentially increasing bond yields and interest rates will continue to be a headwind for technology stocks, such as XRO.

Fiscal year 2026 operating revenue increased 31 per cent on the prior corresponding period. However, net profit after tax fell 27 per cent. The gross margin declined from 89 per cent to 83.9 per cent.

From a charting perspective, selling pressure follows share price rallies, so the downtrend may not yet be over at this point.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Xero. The Motley Fool Australia has positions in and has recommended Xero. The Motley Fool Australia has recommended Premier Investments. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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