The Super Retail Group Ltd (ASX: SUL) share price is in focus today after the company reported a 3.2% rise in group sales to $4.2 billion and a 5.3% uplift in online sales for the year ended 27 June 2026.

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What did Super Retail Group report?
- Group sales up 3.2% to $4.2 billion
- Normalised net profit after tax (NPAT) down 2.8% to $226 million; statutory NPAT down 7.2% to $206 million
- Statutory earnings per share of 91.2 cents; normalised EPS of 100 cents
- Fully franked final dividend of 33 cents per share; total ordinary dividends for FY26 at 65 cents per share
- Online sales up 5.3% to $552 million, now 13.1% of group sales
- Net debt of $14 million, conservative balance sheet
What else do investors need to know?
Super Retail Group's retail brands performed with mixed results. Rebel and Supercheap Auto delivered a strong top-line, while BCF faced softer trading, and Macpac's sales momentum moderated in the fourth quarter due to mild winter conditions. The group opened 28 new stores and closed 13, expanding its physical footprint across brands.
Operating costs grew on the back of network expansion, wage and occupancy inflation, and investment in technology, including a new payroll system and a new automated distribution centre in Victoria. Inventory levels increased due to new stores and tactical supply planning, with aged inventory within target range.
What did Super Retail Group management say?
Group Managing Director and CEO Paul Bradshaw said:
Super Retail Group delivered a solid FY26 result, achieving record sales in the face of significant headwinds that included geopolitical instability in the Middle East, unfavourable weather and increasing interest rate pressure on households… While challenges in the broader retail landscape remain, I'm confident we have the team and strategy in place to meet evolving customer needs and deliver future growth.
What's next for Super Retail Group?
Management has launched a new five-year strategy focused on growth and transformation, including further investment in technology and expansion of its store network. In the first seven weeks of FY27, total group sales are up 3.5% compared to the prior year, with strong starts from Supercheap Auto and BCF, though Macpac continues to be impacted by mild weather in Australia.
The group expects to open a net 18 new stores in FY27 and plans further investment in network expansion and Project Ignite, its ongoing transformation program. Uncertainty remains, with external factors such as higher interest rates, fuel costs, and geopolitical tensions impacting consumer confidence.
Super Retail Group share price snapshot
The Super Retail Group share price has struggled over the past 12 months, losing around 25% of its value. This compares to a modest 1.5% gain by the S&P/ASX 200 index (ASX: XJO).