Buy, hold, sell: Bank of Queensland, Xero, PLS Group shares

Let's check out some new ratings on ASX 200 shares today.

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S&P/ASX 200 Index (ASX: XJO) shares are up 0.1% to 9,082 points on Tuesday.

Among the 11 market sectors, materials and miners are in the lead today, up 1.3%.

The financials and technology sectors lag behind, both down 1.5%.

Let's check out some new ratings on ASX 200 shares today.

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Bank of Queensland Ltd (ASX: BOQ)

The Bank of Queensland share price is $6.36, down 1.1% today and down 19% over 12 months. 

Morgans has an accumulate rating on the ASX 200 financial share with a reduced price target of $6.94.

The broker said: 

BOQ announced finalisation of its capital return related to the equipment finance whole-loan sale, alongside completion of ME customer migration to its digital bank platform.

We make material forecast downgrades. Target price reduced to $6.94/sh. ACCUMULATE retained at current prices, but noting only a c.13% potential TSR including the special dividend.

BOQ is trading on c.0.9x P:TBV and c.11x PER.

PLS Group Ltd (ASX: PLS)

The PLS Group share price is $4.95, down 2.8% today and up 118% over 12 months. 

Arthur Garipoli from Dolphin Partners has a hold rating on this ASX 200 lithium mining share. 

He said (courtesy The Bull): 

This high quality pure play lithium producer recently delivered a solid June quarter report in fiscal year 2026.

Sales were up 28 per cent compared to the March quarter and group revenue was up 31 per cent.

The company has benefited from rising spodumene prices and sustains a solid balance sheet.

Restarting the Ngungaju processing plant is expected to materially lift sales into full year 2027.

Speculation exists that PLS may resume paying dividends following stronger than expected cash generation in full year 2026.

Xero Ltd (ASX: XRO)

The Xero share price is $81.13, down 1.2% today and down 52% over 12 months. 

Tom Fairchild from Lazarus Capital Partners has a sell rating on the accounting software provider.

He said: 

The company generated revenue of $NZ2.75 billion in full year 2026, up 31 per cent on the prior corresponding period.

Xero shares bounced off a low of $61.58 on July 24 to trade at $77.51 on August 13, 2026.

However, the stock was priced at $168.78 on August 13, 2025.

Justifiable investor concerns about margin pressure, artificial intelligence growth and US expansion performance have weighed on the stock and sentiment. Investors can consider cashing in some gains.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Xero. The Motley Fool Australia has positions in and has recommended Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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