Are Adairs shares a buy, hold or sell after their trading update?

Here's the latest guidance from Bell Potter

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Yesterday, Adairs Ltd (ASX: ADH) shares fell 1.3% following a trading update.

The homewares and home furnishings retailer has now seen its share price fall by 18% for the year to date. 

This has reflected broader sector wide headwinds for consumer discretionary shares. The sector has been hit hard by high interest rates and inflation. 

A woman relaxes on a yellow couch with a book and cuppa, and looks pensively away as she contemplates the joy of earning passive income.

Image source: The Motley Fool

What did the company announce?

As my colleague Aaron Teboneras reported yesterday, Adairs announced it expects FY26 group sales to land between $640 million and $641.5 million.

At the midpoint, this represents an increase of 3.7% on FY25.

However, group underlying EBIT is expected to come in between $53.5 million and $55.5 million. This would be down 1.3% on FY25.

This put a halt to the positive momentum it had felt over the past month. Subsequently, the team at Bell Potter has provided updated guidance on Adairs shares for the next 12 months. 

Here is the broker's updated view. 

Slightly below expectations

Bell Potter said Adairs' FY26 trading update was slightly below market expectations on revenue (around 1%).

The core Adairs brand was the standout performer. It delivered 3% sales growth from late February to June and stronger margins following product range improvements under the new management. This helped offset weaker performance at Focus on Furniture.

Mocka (an online furniture and homewares retailer owned by Adairs) performed largely as expected. Meanwhile, Focus on Furniture continued to face pressure from increased competition and its ongoing turnaround under new leadership.

Following the update, Bell Potter has lifted its assumptions for the core Adairs business but now expects Focus on Furniture to remain loss-making in the second half of FY26 and continue to weigh on earnings in coming years. 

The broker forecasts modest group growth of 2.6% in revenue and 1.8% in EBIT, supported by foreign exchange benefits in FY27 and healthy inventory levels. 

As a result, Bell Potter increased its FY26 NPAT forecast by 16%, while reducing FY27 and FY28 forecasts by 5% and 8%, respectively.

Minimal upside

Based on this guidance, Bell Potter slightly increased its target price on Adairs shares to $1.45 (previously $1.40). 

It retained its hold recommendation. 

Despite raising its target, it appears Adairs shares are trading close to fair value, after closing yesterday just above Bell Potter's target price. 

With the positive customer response to the range curation efforts at Adairs continuing to play out from the CY25 peak to the 4Q26 seasonal period and appears to be maintained into FY27, we attribute successful management strategy. 

However, our views on the recovery timeline at FoF in a highly competitive near-term value furniture market sees us remaining cautious over the next 12 months considering the current transition phase at ADH.

Motley Fool contributor Aaron Bell has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Adairs. The Motley Fool Australia has positions in and has recommended Adairs. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Woman standing in a wheat farm with a tractor.
Consumer Staples & Discretionary Shares

Why this could be the best buy in the consumer staples sector right now: Expert 

This stock could be set to rise 35%.

Read more »

Excited woman holding out $100 notes, symbolising dividends.
Consumer Staples & Discretionary Shares

2 ASX blue-chip shares offering big dividend yields

These businesses offer significant, reliable dividend income.

Read more »

A woman sits with a glass of milk in front of her as she puts a finger to the side of her face as though in thought while her eyes look to the side.
Consumer Staples & Discretionary Shares

A2 Milk shares jump again as China worries start to ease

This infant formula stock is back in flavour.

Read more »

A woman sits with a glass of milk in front of her as she puts a finger to the side of her face as though in thought while her eyes look to the side.
Consumer Staples & Discretionary Shares

a2 Milk Company posts double digit FY26 revenue growth despite China supply setback

The company continues to face China supply issues and has outlined plans to regain market share.

Read more »

a man sits alone in his house with a dejected look on his face as he looks at a glass of red wine he is holding in his hand with an open bottle on the table in front of him.
Consumer Staples & Discretionary Shares

This ASX wine stock looked ready to recover. Why did it stumble again?

Investors remain divided between strong long-term fundamentals and near-term uncertainty.

Read more »

A photo of a young couple who are purchasing fruits and vegetables at a market shop.
Consumer Staples & Discretionary Shares

Coles shares dive on ACCC competition blow

Coles' growth plans in Western Australia have been stymied by the ACCC.

Read more »

A smiling woman at a hardware shop selects paint colours from a wall display.
Consumer Staples & Discretionary Shares

Wesfarmers shares just had their best month in years. Here's why

Retail resilience and expansion are powering Wesfarmers' impressive comeback.

Read more »

A smiling businessman in the city looks at his phone and punches the air in celebration of good news.
Earnings Results

Which ASX 200 share is jumping 8% on results day?

This result has gone down well with the market. Here's what you need to know.

Read more »