If I had $2,000 to invest in ASX growth shares this July, I would be looking for businesses where the long-term opportunity looks strong and the valuation is attractive.
Here are two ASX growth shares I think tick those boxes and would consider buying today.
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Catapult Sports Ltd (ASX: CAT)
Catapult Sports is a growth share I think is much more interesting than the current share price suggests.
The company provides wearable technology, video analysis, and performance software used by professional sporting teams around the world. Its technology helps coaches and performance staff understand player workload, improve training programs, analyse tactics, and make better decisions around athlete management.
What I like about Catapult is that it solves a very specific problem. Elite sports teams are constantly looking for small advantages. A better understanding of player fatigue, a more effective training session, or improved tactical analysis can influence results.
That means the technology is not just a nice addition. It can become part of how teams operate.
I also think the long-term opportunity is larger than many investors realise. Professional sport is becoming increasingly data-driven across football, rugby, basketball, American football, cricket, and many other competitions. The best teams are looking for more information, not less. This could result in growing demand for Catapult's products over the next decade.
The shares are down around 55% from their highs, which has clearly damaged investor confidence. But I think that creates an opportunity to look beyond the short-term sentiment and focus on the underlying business.
SiteMinder Ltd (ASX: SDR)
SiteMinder is another ASX growth share I think has an interesting long-term story.
The company provides technology that helps hotels manage their online presence, connect with booking channels, improve direct bookings, and manage their rooms more effectively.
I think this is a fascinating part of the travel industry because it focuses on the behind-the-scenes technology that makes bookings possible.
Hotels compete for customers every day. They need to manage pricing, availability, online channels, and customer relationships across an increasingly digital environment. SiteMinder helps simplify that process.
What I like about the company is that it sits in the middle of a major industry shift. Travel has become more technology-driven, and accommodation providers need better tools to compete.
The artificial intelligence opportunity is also interesting. As hotels look for more automation and smarter ways to manage demand, software platforms that can provide better insights and efficiency could become increasingly valuable.
The shares are down around 50% from their 52-week high, and the business still needs to prove it can deliver sustainable profitable growth. But I think the long-term opportunity remains attractive. The hotel industry is huge, and the technology behind every booking is becoming more important.
Foolish takeaway
I think Catapult and SiteMinder are two examples of growth companies where the market may be focused more on the present than the future.
Both businesses are still building their stories, and execution will remain important.
But I like companies that solve real problems in growing industries. Catapult is helping professional teams make better decisions, while SiteMinder is helping accommodation providers compete in a more digital world.
Those are the types of growth opportunities I would be happy to own for the long term.
