Where I'd invest $5,000 in ASX shares this week

One offers platform growth, another brings specialist technology exposure, and the third adds blue-chip banking quality.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There are still plenty of ASX shares I would be happy to buy despite the recent market volatility.

Some are trading at more attractive prices after pullbacks. Others continue to look like high-quality long-term options, even if they are not obvious bargains.

If I had $5,000 to put to work this week, three ASX shares I would be looking at closely are named in this article.

A young bank customer wearing a yellow jumper smiles as she checks her bank balance on her phone.

Image source: Getty Images

Hub24 Ltd (ASX: HUB)

The first ASX share I would buy is Hub24.

Hub24 is one of the standout platform businesses on the ASX. It provides technology that helps financial advisers manage client portfolios, administration, reporting, and investment access.

What I like about Hub24 is that it sits behind the scenes in a large and growing wealth industry.

Australians are building wealth through superannuation, property, shares, inheritance, and retirement savings. Many people need advice as their financial lives become more complicated. Advisers, in turn, need better systems to serve clients efficiently.

That is where Hub24 has been winning.

The company has built a strong reputation for service, functionality, and innovation. Once advisers use a platform and build client processes around it, those relationships can become hard to shift.

Hub24 will still be affected by market movements, as weaker share markets can reduce funds under administration. But over the long term, I think the shift toward modern investment platforms remains very attractive.

Codan Ltd (ASX: CDA)

The second ASX share I would consider is Codan.

Codan is an interesting mix of businesses. It is known for metal detection through Minelab, but it also has a growing communications and technology side through Zetron and Domo Tactical Communications.

That combination gives investors exposure to more than one theme.

Minelab can benefit when gold prices are strong and demand for gold detectors improves. But the communications side is increasingly important, particularly in areas such as public safety, defence, security, and mission-critical communications.

I like Codan because it has a history of finding specialist markets and building strong positions inside them.

It is not trying to be everything to everyone. It makes products for customers that need reliability in difficult environments. That can create pricing power and brand strength if the technology performs well.

The share price can be cyclical, especially because gold detector demand can move around. But I think Codan's broader technology base gives it a stronger long-term story than the market sometimes appreciates.

Commonwealth Bank of Australia (ASX: CBA)

The third ASX share I would buy is Commonwealth Bank of Australia.

CBA remains the highest-quality major bank in Australia in my view. It has enormous scale, a powerful deposit base, strong digital capability, and deep customer relationships.

The recent share price weakness has made the buying case more appealing.

CBA is still not a bargain-basement stock, and investors are usually asked to pay a premium for its quality. But I think that premium is understandable.

The bank has a long record of generating strong profits, paying large fully franked dividends, and maintaining a strong position in home lending, deposits, and business banking.

The economic backdrop is more challenging now, with households dealing with cost-of-living pressure and interest rates. That could keep bank shares volatile.

But if I were investing for the next five to 10 years, CBA is the kind of blue-chip share I would be comfortable holding through the cycle.

Foolish takeaway

For me, the appeal of these three ASX shares is that each has a clear reason to exist in a long-term portfolio. They are not chasing the same opportunity, and they are not all exposed to the same risks.

In a market that can swing quickly from optimism to caution, I think shares like these are worth considering.

Motley Fool contributor Grace Alvino has positions in Codan, Commonwealth Bank Of Australia, and Hub24. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Hub24. The Motley Fool Australia has recommended Hub24. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Investing Strategies

A woman looks quizzical while looking at a dollar sign in the air.
Dividend Investing

Thinking about dividend yields? Here's how much the top 10 ASX 200 shares pay

Proposed changes to capital gains tax have made ASX dividend shares more interesting to investors.

Read more »

Man ponders a receipt as he looks at his laptop.
Dividend Investing

How big will the BHP dividend be in 2027?

Here's what investors can expect from the mining giant next year.

Read more »

Happy miner with his hand in the air.
Resources Shares

Buying Rio Tinto shares? Here's the yield you'll get today

Rio has been a goldmine for investors lately.

Read more »

Man on an iPad looking at chart of an increasing share price.
Growth Shares

3 ASX growth shares I think can double in under 7 years

Doubling in under seven years is a high bar, but I think these three ASX growth shares have the potential…

Read more »

A couple working on a laptop laugh as they discuss their ASX share portfolio.
Dividend Investing

Could this boring ASX 200 dividend share be a strong buy for its big yield?

Boring businesses can still be useful for income investors, especially when a share price fall pushes the forecast yield much…

Read more »

A man smashes light bulbs with a huge hammer.
Cheap Shares

These ASX 200 shares have been smashed. I think patient investors should pay attention

These three shares have had a difficult year, but I think they could be worth considering now.

Read more »

Excited couple celebrating success while looking at smartphone.
Growth Shares

Experts name 2 ASX growth shares to buy this week

Let's find out which shares are being recommended for growth investors.

Read more »

a group of people stand examining a large glowing cystral ball held in the hands of one of the group members while the others regard it with various expressions of wonder, curiousity and scepticism.
Growth Shares

 3 ASX shares that could be future blue chips

Could these shares be stars of the future? Let's dig deeper into them.

Read more »