Why quality is king during economic downturns

Is now the time to focus on quality investing?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

A new report from VanEck has discussed how investors should be positioning their portfolio with consideration to the Iran-US conflict.

According to the report, US consumer sentiment has plunged to a record low. At the same time, inflation expectations have spiked, and global growth forecasts are being revised down.

Despite this, equity markets continue to rally. 

Furthermore, the S&P 500 has climbed to reach an all-time high, despite oil prices remaining elevated above US$90/barrel (at the time of writing), the Strait of Hormuz remaining disrupted, and a US naval blockade on Iranian ports now in effect.

VanEck believes the market is underestimating the risks of a slowdown.

The ASX ETF provider has pointed to quality investing as a relevant strategy for investors to consider right now. 

A woman stands at her desk looking at her phone with a panoramic view of the harbour bridge in the windows behind her.

Image source: Getty Images

What is quality investing?

Quality investing focuses on companies with strong financial health, characterised by high return on equity, manageable leverage levels, and consistent earnings stability over time to compound value and reduce risk.

According to VanEck, Quality companies have historically demonstrated outperformance during periods of economic slowdown and over the long term.

On the flip side, quality investments typically underperform when low interest rates and accommodative economic policy are dominant macroeconomic features. 

The case for quality right now

According to VanEck, history suggests that quality companies outperform during economic slowdowns, experiencing smaller declines during market downturns, and recovering more swiftly to previous levels. 

In our view, looking ahead, should risk sentiment roll back, or if the war continues for longer than expected it could spark economic growth concerns, increasing market volatility, and a 'flight to quality' could be triggered."

Valuations-wise, while quality companies typically trade at a premium to the broader market due to their defensive characteristics, the valuation differential has narrowed toward the 10-year average. This makes for a potentially compelling entry point for quality companies, we think.

How to target quality 

There are several ASX ETFs available to investors that focus on these core quality principles. 

The first option to consider is the VanEck Vectors Msci World Ex Australia Quality ETF (ASX: QUAL). 

It provides investors with an international equity portfolio of 300 companies with fundamentals that satisfy principles of quality investing advocated by investment greats Benjamin Graham and Warren Buffett, namely:

  • High ROE;
  • Stable year-on-year earnings growth; and
  • Low financial leverage.

Another option to consider is VanEck Msci International Quality (Hedged) ETF (ASX: QHAL). 

QHAL is an Australian dollar hedged version of QUAL so you can now also manage your desired currency exposure.

Another option for investors targeting quality investing is the Betashares Capital Ltd – Global Quality Leaders Etf (ASX: QLTY). 

It includes 150 of the highest quality global companies.

Motley Fool contributor Aaron Bell has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on ETFs

Happy woman and man looking at an iPad.
ETFs

Where to invest $20,000 in ASX ETFs right now

Let's see what sets these funds apart from the rest right now.

Read more »

Man standing on the roof rack of a van next to boxes and gear
Share Market News

Global X says it's time to target this electric vehicle ASX ETF that has doubled in a year

Has EV investing finally moved from thematic to fundamental?

Read more »

ETF spelt out with a rising green arrow.
ETFs

Is this going to be the best-performing ASX ETF for the next decade?

This investment could be a great investment for the long-term.

Read more »

CO2 reducing icon on green leaf covered in a water droplet.
ETFs

The compelling case for investing in this climate tech ASX ETF

Climate tech is moving from innovation to execution phase.

Read more »

Business women working from home with stock market chart showing per cent change on her laptop screen.
ETFs

3 excellent Vanguard ETFs for Australian investors in 2026

From US giants to global tech and international markets, these ETFs show how to build diversification.

Read more »

A woman shows her phone screen and points up.
ETFs

3 reasons I'd invest $5,000 in the iShares S&P 500 IVV ETF

This single ETF can provide access to hundreds of companies shaping the global economy.

Read more »

Man looking at an ETF diagram.
ETFs

Wondering which ASX ETFs to buy? Try these top picks

There are a lot of funds for investors to choose from. Here are three that could be top picks right…

Read more »

The letters ETF with a man pointing at it.
ETFs

3 ASX ETFs to invest $3,000 into in April and May

Let's see what makes these funds stand out right now.

Read more »