Why I think these ASX tech stocks are strong buys

As AI concerns ripple through the market, some ASX tech companies may be better positioned than they first appear.

It has been an interesting month for ASX tech stocks.

After a sharp pullback due to artificial intelligence (AI) disruption fears, we are starting to see a rebound in April. Even so, a number of high-quality names are still trading well below their 52-week highs.

Here are three ASX tech stocks I think look like strong buys today.

Woman on her phone with diagrams of tech sector related elements linking with each other.

Image source: Getty Images

Xero Ltd (ASX: XRO)

Xero is one of the clearest examples of how AI concerns can sometimes miss the bigger picture.

Rather than being disrupted by AI, the company is positioning itself to benefit from it. In its recent investor briefing, management highlighted that AI could significantly expand its total addressable market, with long-term potential to grow the SaaS opportunity by around 4 times.

What stands out to me is Xero's role as a system of record for small business financial data.

That gives it a powerful foundation in an AI-driven world. Instead of competing with AI tools, it can integrate them directly into its platform to automate workflows, generate insights, and improve decision-making for customers.

We are already seeing early signs of this. More than two million subscribers are using Xero's AI features, with measurable benefits such as time savings and improved productivity.

On top of that, the integration of Melio is opening up a significant US payments opportunity, which could drive stronger revenue growth and improved unit economics over time.

I think this looks like a business leaning into disruption rather than being threatened by it.

Catapult Sports Ltd (ASX: CAT)

Catapult is a very different kind of ASX tech stock, but I think the opportunity is just as compelling.

Its platform is where data, performance analytics, and sport meet. That might sound niche, but the underlying model is highly scalable.

One thing that stood out in its recent analyst day was the focus on recurring software revenue and expanding value per customer.

The company reported ACV growth of around 19% and retention above 95%, which points to strong customer engagement and stickiness.

What I like is the land and expand strategy. Catapult is increasingly selling multiple products to the same teams, which can significantly increase revenue per customer over time. This is important because multi-solution customers generate materially higher value.

Importantly, Catapult argues that AI will enhance its value proposition rather than replace it, because its proprietary data sits at the core of performance analytics. And you can't build meaningful AI insights without high-quality underlying data.

For me, that data advantage is what could underpin its long-term growth.

SiteMinder Ltd (ASX: SDR)

SiteMinder is another business that has faced pressure as investors reassess growth tech.

But stepping back, I think the core story remains intact. The ASX tech stock operates a global hotel distribution and booking platform, connecting accommodation providers with online travel agents and other channels. That network effect is difficult to replicate.

What I find attractive is how that platform can evolve. As hotels increasingly focus on direct bookings, pricing optimisation, and revenue management, SiteMinder is well placed to expand its product suite and monetisation opportunities.

While AI is often framed as a risk, I think it could actually strengthen this model. Better data and smarter tools can improve pricing decisions, occupancy rates, and customer targeting, all of which feed back into the platform.

In other words, the same technology that investors worry about could end up enhancing the value of SiteMinder's ecosystem.

Foolish Takeaway

The recent pullback by ASX tech stocks has been driven in part by uncertainty around AI.

But when I look at Xero, Catapult, and SiteMinder, I see businesses that are adapting to that shift rather than being left behind, and that is why I think they look like strong long-term buys today.

Motley Fool contributor Grace Alvino has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Catapult Sports, SiteMinder, and Xero. The Motley Fool Australia has positions in and has recommended Catapult Sports, SiteMinder, and Xero. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Technology Shares

A group of seven young people of different genders and cultural backgrounds stand in a group with serious expressions wearing casual young persons' attire.
Technology Shares

Xero vs Megaport: Which ASX tech stock suits young investors better?

I break down Xero vs Megaport shares for young investors — with a clear verdict on which tech stock I’d…

Read more »

A young man goes over his finances and investment portfolio at home.
Technology Shares

Could the DroneShield share price reach $2 in 2027?

I look at what it would take for this fallen defence technology share to rebound.

Read more »

Piggybank with an army helmet and a drone next to it, symbolising a rising DroneShield share price.
Technology Shares

Up more than 100% in a year, why Codan shares may still be cheap

Drone warfare could underpin better than expected results.

Read more »

Work colleagues discussing finance charts and graphs on a laptop computer and tablet in their office.
Technology Shares

Are Xero shares a must-buy for investors?

I take a closer look at whether this beaten-down growth share deserves another chance.

Read more »

A silhouette of a soldier flying a drone at sunset.
Technology Shares

Which ASX drone company is up more than 15% on big contract news?

This is the largest contract won to date.

Read more »

Man using a laptop next to the backside of server racks in a data centre.
Technology Shares

Nextdc vs Macquarie Technology Group: Which data centre share shines brighter?

With the Firmus IPO up in the air, investors may be looking at other ASX-listed data centre players.

Read more »

Man ponders a receipt as he looks at his laptop.
Technology Shares

Xero shares crash 63% in a year: Is there any upside left?

Are Xero shares a buy, sell, or hold?

Read more »

IT technician works on a laptop in big data centre full of rack servers.
Technology Shares

How the Firmus float just tanked this company's share price

Doubts about the massive data centre IPO are brewing.

Read more »