3 buy-rated ASX shares in today's falling market

The market is now 4% down in 2026, but amid the volatility, experts say there are good buys available.

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S&P/ASX All Ords Index (ASX: XAO) shares are 0.26% lower at 8,668.3 points on Friday.

Today's fall builds on yesterday's 1.77% drop after missile strikes on energy assets in the Middle East caused a spike in oil prices.

ASX All Ords shares have fallen 8.13% since the war began, and the market is now 4% in the red for the year to date (YTD).

Meantime, brokers have named 3 ASX shares with buy recommendations amid all this volatility.

Let's take a look.

A man sits thoughtfully on the couch with a laptop on his lap.

Image source: Getty Images

Helloworld Travel Ltd (ASX: HLO)

Helloworld Travel shares are steady at $1.44 on Friday, down 23.8% YTD and down 6.5% over 12 months.

Shaw and Partners reiterated its buy rating on this ASX travel share after the Australian Bureau of Statistics released new data.

The broker commented:

The Australian Bureau of Statistics (ABS) Overseas Arrivals and Departures data for January 2026 bodes well for Helloworld Travel Limited (ASX:HLO) with Departures up 8.4% Financial YTD and the travel destination mix reasonably steady. 

Shaw and Partners kept its 12-month share price target at $2.80.

This implies a potential 94% upside from here.

Bega Cheese Ltd (ASX: BGA)

The Bega Cheese share price is down 0.27% to $5.60 at the time of writing.

The ASX consumer staples share is down 7.67% YTD and up 8.6% over the past year.

This month, PAC Partners retained its buy rating and increased its price target by 7% to $7.50 per share.

This implies a potential 34% upside from here.

The broker said:

Bega Cheese Limited's (ASX:BGA) vision of a great Australian food company arrived this year with: a scalable platform #1 and #2 "better for you" brands; #1 Australian cold chain; off-shore leverage; and a 50% lift in dividend in 1H'26.

Starpharma Holdings Ltd (ASX: SPL)

The Starpharma share price is 47 cents, up 1.1% on Friday.

This ASX small-cap share has risen 25.7% YTD and soared 365% over 12 months.

PAC Partners has a buy rating on this ASX healthcare share.

The broker forecasts growth in partnerships and over-the-counter revenue over the next four years.

PAC Partners says it has a "high risk" 12-month price target range of 80 cents to $1 on Starpharma shares.

This suggests a possible minimum capital gain of 70% over the next 12 months.

PAC Partners commented:

Starpharma Holdings Limited (ASX:SPL) will start human clinical trials of its novel radiotherapy drug for a solid cancer target by the end of 2026.

This in-house project opens up SPL dendrimer applications beyond the Genentech, medicxi and RAD.ASX partnered projects.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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