3 buy-rated ASX shares in today's falling market

The market is now 4% down in 2026, but amid the volatility, experts say there are good buys available.

S&P/ASX All Ords Index (ASX: XAO) shares are 0.26% lower at 8,668.3 points on Friday.

Today's fall builds on yesterday's 1.77% drop after missile strikes on energy assets in the Middle East caused a spike in oil prices.

ASX All Ords shares have fallen 8.13% since the war began, and the market is now 4% in the red for the year to date (YTD).

Meantime, brokers have named 3 ASX shares with buy recommendations amid all this volatility.

Let's take a look.

A man sits thoughtfully on the couch with a laptop on his lap.

Image source: Getty Images

Helloworld Travel Ltd (ASX: HLO)

Helloworld Travel shares are steady at $1.44 on Friday, down 23.8% YTD and down 6.5% over 12 months.

Shaw and Partners reiterated its buy rating on this ASX travel share after the Australian Bureau of Statistics released new data.

The broker commented:

The Australian Bureau of Statistics (ABS) Overseas Arrivals and Departures data for January 2026 bodes well for Helloworld Travel Limited (ASX: HLO) with Departures up 8.4% Financial YTD and the travel destination mix reasonably steady. 

Shaw and Partners kept its 12-month share price target at $2.80.

This implies a potential 94% upside from here.

Bega Cheese Ltd (ASX: BGA)

The Bega Cheese share price is down 0.27% to $5.60 at the time of writing.

The ASX consumer staples share is down 7.67% YTD and up 8.6% over the past year.

This month, PAC Partners retained its buy rating and increased its price target by 7% to $7.50 per share.

This implies a potential 34% upside from here.

The broker said:

Bega Cheese Limited's (ASX: BGA) vision of a great Australian food company arrived this year with: a scalable platform #1 and #2 "better for you" brands; #1 Australian cold chain; off-shore leverage; and a 50% lift in dividend in 1H'26.

Starpharma Holdings Ltd (ASX: SPL)

The Starpharma share price is 47 cents, up 1.1% on Friday.

This ASX small-cap share has risen 25.7% YTD and soared 365% over 12 months.

PAC Partners has a buy rating on this ASX healthcare share.

The broker forecasts growth in partnerships and over-the-counter revenue over the next four years.

PAC Partners says it has a "high risk" 12-month price target range of 80 cents to $1 on Starpharma shares.

This suggests a possible minimum capital gain of 70% over the next 12 months.

PAC Partners commented:

Starpharma Holdings Limited (ASX: SPL) will start human clinical trials of its novel radiotherapy drug for a solid cancer target by the end of 2026.

This in-house project opens up SPL dendrimer applications beyond the Genentech, medicxi and RAD.ASX partnered projects.

Motley Fool contributor Bronwyn Allen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Broker Notes

Woman holding her glasses and looking at her laptop.
Broker Notes

Buy, hold, sell: Deep Yellow, SGH, Telstra shares

We review three fresh buy, hold, and sell calls from expert market analysts. 

Read more »

View of a row of blue and black server racks in a data centre.
Broker Notes

How high does Macquarie think Megaport shares will go?

Shares in this technology company are looking cheap, the broker says.

Read more »

A happy group of workers around a table raise their arms in the air as though celebrating a work achievement. One woman is on her feet with her arm raised in the air in a fist-pumping action.
Broker Notes

Brokers tip up to 67% for these 3 ASX shares

All three are rated a strong buy

Read more »

A mining worker wearing a white hardhat and a high vis vest stands on a platform overlooking a huge mine, thinking about what comes next.
Broker Notes

7 ASX mining shares with 11% to 158% upside ahead: experts

Brokers have updated their ratings and price targets on BHP, Mineral Resources, and others. 

Read more »

Two male ASX 200 analysts stand in an office looking at various computer screens showing share prices.
Broker Notes

6 ASX shares upgraded by experts amid a weak market 

Brokers have increased their ratings on Capricorn Metals, REA Group, and others this week. 

Read more »

woman on phone
Broker Notes

With $2.4 billion in FY26 profits, are Telstra shares a good buy today?

A leading expert delivers his outlook for Telstra shares.

Read more »

Woman looking at her computer and pondering something.
Broker Notes

Barrenjoey tips this ASX financial stock to rise 73%

A new deal has impressed the analysts.

Read more »

Sell written several times on board.
Broker Notes

Sell alert! Expert calls time on Corporate Travel and CBA shares

A leading expert expects CBA and Corporate Travel shares to face significant headwinds.

Read more »