3 reasons to buy WiseTech shares today

Morgans sees the ASX tech stock as a buy with 76% potential upside.

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WiseTech Global Ltd (ASX: WTC) shares have had a brutal run. The ASX tech stock shares has plunged roughly 50% over the past six months and is down about 30.5% year to date.

The sell-off has been driven by a mix of governance concerns, weaker-than-expected guidance, and broader pressure on high-growth software stocks.

But for long-term investors willing to stomach volatility, the pullback could present an opportunity. Here are three reasons WiseTech shares may be worth a closer look today.

Ship carrying cargo

Image Source: Getty Image

A global logistics software leader

WiseTech is best known for its flagship CargoWise platform, which helps freight forwarders, logistics companies, and supply chains manage complex global trade operations.

The $16 billion company has spent decades building deep integrations across customs agencies, carriers, and logistics providers, creating a powerful network effect. This kind of specialised infrastructure software can be extremely difficult for competitors to replicate.

Despite the share price slump, demand for its products remains strong. WiseTech shares reported revenue in the first half of FY2026 of about US$672 million, an increase of 76% compared to the same period the year before. EBITDA grew 31% to US$252 million.  

If global trade volumes keep expanding and supply chains become more digital, WiseTech could remain a key software provider to the logistics industry.

The long-term growth story remains intact

While investors have focused on short-term issues for WiseTech shares, the tech company is still targeting strong growth over the next few years.

Management is guiding to FY2026 revenue of between US$1.39 billion and US$1.44 billion, and EBITDA of between US$550 million and US$585 million.

That implies significant expansion compared with previous years and reflects ongoing adoption of its software globally.

On top of that, the company continues to invest heavily in new products and acquisitions aimed at expanding its logistics ecosystem.

Delays to key products — such as its Container Transport Optimisation rollout — hurt sentiment last year and the price of WiseTech shares. But those products could still become major growth drivers once fully deployed.

For patient investors, the current weakness could simply be a pause in a longer-term growth trajectory.

Cost cuts and AI could boost profitability

WiseTech is also undergoing a major operational transformation.

The company recently announced plans to cut up to 2,000 roles as part of an AI-driven efficiency program designed to streamline development and operations.

Management believes artificial intelligence can significantly improve productivity and accelerate software development. It could allow the business to operate more efficiently in the future.

If those initiatives succeed, they could help expand margins and improve earnings growth over the coming years. This might be something the market hasn't yet fully priced in.

Foolish Takeaway

There's no doubt WiseTech shares come with risk. Governance controversies, product delays, and investor concerns around AI disruption have weighed heavily on sentiment.

But after such a steep decline, investors may want to ask whether the market has become overly pessimistic.

Morgans is bullish on WiseTech shares and has a buy rating and a 12-month price target of $83.80 on its shares. This points to a 76% upside at the time of writing.

Motley Fool contributor Marc Van Dinther has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended WiseTech Global. The Motley Fool Australia has positions in and has recommended WiseTech Global. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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