S&P/ASX 200 Index (ASX: XJO) shares are 0.65% higher at 9,188 points after reaching a new record of 9,202.9 points today.
As earnings season continues, brokers are busy reviewing company reports and re-rating stocks as buys, holds, or sells.
Let's take a look at what they think of these ASX 200 companies following their 1H FY26 reports.
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Woolworths Group Ltd (ASX: WOW)
The Woolworths share price is 1.09% higher at $36.02, after reaching a 52-week high of $36.09 earlier today.
This week, Woolworths reported a 3.4% lift in sales to $37.14 billion and a 14.4% rise in earnings before interest and tax (EBIT) to $1.66 billion for 1H FY26.
The net profit after tax (NPAT) surged 16.4% to $859 million.
The supermarket giant declared a fully-franked interim dividend of 45 cents per share, up 15.4% from 1H FY25.
Morgan Stanley reiterated its hold rating on Woolworths shares but lifted its 12-month price target from $31.30 to $34.40.
Bell Potter is more ambitious on the ASX 200 consumer staples share, retaining its buy rating with a price target of $38.25.
Domino's Pizza Enterprises Ltd (ASX: DMP)
The Domino's Pizza Enterprises share price is $20.76, up 7.5% today.
The pizza maker reported a 1% lift in underlying EBIT to $101.5 million for 1H FY26.
Network sales fell 1.6% to $2.04 billion, and same-store sales dropped 2.5%.
Franchise partner profitability rose 4.5% to a 12-month rolling EBITDA of $103,000.
Executive Chairman Jack Cowin said:
These results reflect deliberate decisions taken as part of our reset to strengthen the foundations of the business, prioritising an increase in franchise partner profitability.
We reduced reliance on discounting during the half. Volumes moderated, as expected, but unit economics improved. That was a conscious trade-off to build a stronger system.
Domino's Pizza declared an unfranked interim dividend of 25 cents per share, up 16.3% on 1H FY25.
After reviewing the numbers, Morgan Stanley kept its sell rating on Domino's Pizza shares with a target of just $15.20.
Macquarie upgraded the ASX 200 consumer discretionary share to a hold rating and lifted its target from $19.40 to $20.40.
Morgans is far more optimistic, retaining its buy rating on Domino's Pizza shares with a price target of $25.
WiseTech Global Ltd (ASX: WTC)
The Wisetech share price is $49.72, up 4.2% on Thursday.
Wisetech reported a 76% total revenue increase to US$672 million and a 31% lift in EBITDA to US$252.1 million for 1H FY26.
The underlying NPAT rose 2% to US$114.5 million, but the statutory NPAT plummeted 36% to US$68.1 million.
The company said this was due to increased intangible amortisation and interest expenses related to the consolidation of e2open.
WiseTech said it was undergoing a "deep AI transformation" in what it described as the "most significant shift in decades".
As a result, the company expects to cut 2,000 jobs over FY26 and FY27.
Citi retained its buy rating on the ASX 200 tech share with a price target of $109.15.
UBS kept its buy rating but slashed its 12-month target price from $115 to $89.
Macquarie also kept its buy rating with a target of $94.
