S&P/ASX All Ords Index (ASX: XAO) shares are 0.6% higher at 9,415 points as earnings season continues on Thursday.
The ASX All Ords reached a new record of 9,436.1 points in earlier trading.
However, this rising market tide is not lifting all boats.
The following three ASX All Ords shares hit new 52-week lows this week.
Experts say they are a buying opportunity.
Here's why.
Image source: Getty Images
Insurance Australia Group Ltd (ASX: IAG)
This ASX All Ords financial share hit a 52-week low of $6.57 this week.
The IAG share price has fallen 15% over 12 months.
After poring over the insurance giant's 1H FY26 report, Jefferies maintained its buy rating on IAG shares.
The broker has a 12-month price target of $9.20, suggesting a possible 40% capital gain over the next year.
Seek Ltd (ASX: SEK)
This ASX All Ords communications share tumbled to a 52-week low of $15.63 this week.
The Seek share price has fallen 31% over 12 months.
After reviewing the company's 1H FY26 report, Morgans upgraded Seek shares to a buy rating.
Morgans said:
SEK's 1H26 result was largely as per expectations with net revenue (+12% on pcp), Adjusted EBITDA (+19% on pcp) and adjusted NPAT (+35% on pcp) all broadly in line with Visible Alpha consensus and MorgansF.
We make only marginal adjustments to our forecasts taking into account the updated guidance.
The broker added that Seek "still many questions to answer on the AI threat".
Morgans kept its 12-month share price target at $27.50.
This implies an attractive potential upside of 75% over the next year.
Suncorp Group Ltd (ASX: SUN)
Fellow insurance giant Suncorp also fell to a 52-week low this week.
The ASX All Ords financial share reached a low of $14.21 on Tuesday.
The Suncorp share price has declined by 27% over 12 months.
Morgans maintained its accumulate rating after seeing Suncorp's 1H FY26 numbers.
The broker said:
SUN's 1H26 NPAT (A$263m) was well down on the pcp ($1.1bn) due to bad weather, but it was only -2% below consensus ($268m).
Overall, we saw this as a reasonable result, albeit similar to key peer IAG, SUN did deliver a mild downgrade to FY26 top-line growth guidance.
We make relatively nominal changes to our SUN FY26F/FY27F EPS of -2%/+1% on a review of our earnings assumptions.
The broker slashed its 12-month share price target on Suncorp from $19.28 to $17.01.
This still suggests a possible 20% upside over the next year.
