S&P/ASX 200 Index (ASX: XJO) shares are 0.5% higher at 8,917.5 points as earnings season continues on Tuesday.
On The Bull this week, experts reveal three ASX 200 shares with buy ratings, and why they recommend investing in them.
Let's take a look.
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Zip Co Ltd (ASX: ZIP)
The Zip share price is $2.51, up 1.4% on Tuesday and down 23.6% over the past six months.
Tony Paterno from Ord Minnett has a buy rating on this ASX 200 financial share.
Paterno commented that "there's a lot to like" about the buy now, pay later platform provider's 1Q FY26 results.
Total transaction volume (TTV) growth in the US was up 47.2 per cent and revenue was up 51.2 per cent.
Consequently, Zip's management has increased TTV guidance in the US to more than 40 per cent in full year 2026, which is up from 35 per cent.
Margins were strong across the board, highlighted by an operating margin of 19.5 per cent in the first quarter, which is above the guidance range of between 16 per cent and 19 per cent for full year 2026.
Margins are usually stronger in the second half.
Zip will release its 1H FY26 results next Thursday, 19 February.
CSL Ltd (ASX: CSL)
CSL shares are $182.15 apiece, up 1% on Tuesday and down 31% over the past six months.
The CSL share price has struggled since the company released its FY25 report last August.
CSL's next big report, covering the first half of FY26, will be out tomorrow.
Jabin Hallihan from Family Financial Solutions has a buy rating on this ASX 200 healthcare share.
Hallihan said:
The share price has fallen from $271.32 on August 18, 2025 to trade at $181.48 on February 5, 2026.
Our fair value is $295 a share.
Short term earnings noise obscures a high quality plasma franchise with structural demand growth.
In a bull market, valuation normalisation and quality should deliver strong upside moving forward.
Telstra Group Ltd (ASX: TLS)
Telstra shares are $4.88 apiece, down 0.1% today and down 2.1% over the past six months.
Hallihan also has a buy rating on this ASX 200 telecommunications share, noting strong cash flows and a 31% profit lift in FY25.
Family Financial Solutions values Telstra shares at $5.40 apiece, implying a potential 11% upside from here.
Hallihan said:
Cost discipline, share buy-backs and resilient mobile earnings support steady upside in a market that still rewards defensiveness.
On top of this, Telstra pays reliable, fully franked dividends.
Its full year dividend of 19 cents a share in fiscal year 2025 was up 5.6 per cent on the prior corresponding period.
TLS was recently trading on a dividend yield of 3.85 per cent.
Telstra will release its 1H FY26 results next Thursday, 19 February.
