Morgans names 2 ASX shares to buy and 1 to hold

Which ones are buys and which one is a hold? Here's what you need to know.

If you are in the market for some new investments, then read on.

That's because Morgans has just picked out two ASX shares that it rates as a buy and one that it thinks is a hold.

Here's what the broker is saying:

Broker checking out the share price oh his smartphone and laptop.

Image source: Getty Images

Intelligent Monitoring Group Ltd (ASX: IMB)

This security, monitoring and risk management services provider has caught the eye of Morgans after announcing new acquisitions.

In response to the news and an accompanying capital raising, the broker has retained its buy rating and $1.00 price target on the ASX share. It said:

Following the agreement to acquire Tyco NZ and Red Wolf on 12/12 (Hungry Caterpillar), IMB raised $20m on 16/12/25 at $0.58/share via an institutional placement to return leverage back to pre-acquisition levels (1.6x net debt/pro forma EBITDA). We incorporate the equity raise, though our price target is unchanged ($1.00) as a re-rating in peer multiples offsets the dilution.

Regal Partners Ltd (ASX: RPL)

Another ASX share that has been given a buy rating is Regal Partners.

Morgans has been impressed with the fund manager's recent trading update and particularly its performance fees. The latter has seen the broker upgrade its estimates for the coming years.

As a result, it has retained its buy rating and lifted its price target to $4.25. It said:

RPL continues to demonstrate its ability to generate performance fees through equity market cycles, with 2HCY25 performance fees of $130m being c.3x times the performance fee booked in 1HCY25. Increased confidence in the recurring nature of the performance fees has seen us increase our expectations over the forecast period, to be within the target range of 40-60 bps of FUM. Despite a solid upgrade to our CY25 earnings forecasts, the valuation impact is relatively muted, a result of the modest earnings multiple applied to average 'through the cycle' performance fees. On this basis we retain our BUY rating, increasing our target price to $4.25/sh (previously $4.00/sh).

Endeavour Group Ltd (ASX: EDV)

Morgans notes that this alcohol drinks giant has delivered an improved sales performance in the second quarter of FY 2026. However, this was achieved at the expense of margins.

As a result, it hasn't seen enough to change its rating and retained its hold recommendation and $3.70 price target. Commenting on the Dan Murphy's owner, the broker said:

EDV's Retail segment delivered an improved sales performance in 2Q26 (+1.8%) following a decline in 1Q26 (-1.4%). However, this growth was driven by sharper pricing and increased promotions, with 1H26 margins expected to be materially lower than the pcp. With the retail liquor market remaining subdued, management said the changes to its pricing strategy were aimed at reinforcing the group's customer value proposition (underpinned by Dan Murphy's lowest liquor price guarantee), reignite top-line growth, and respond to an increasingly competitive landscape, particularly online. Management has guided to 1H26 group EBIT of between $555-566m.

At the mid-point, this was 5% below both our previous forecast and Visible Alpha consensus. We adjust FY26/27/28 group EBIT forecasts by -5%/-6%/-6%. Our target price remains unchanged at $3.70, with downgrades to earnings forecasts offset by a roll-forward of our model to FY27 forecasts. HOLD rating maintained.

Motley Fool contributor James Mickleboro has positions in Endeavour Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Intelligent Monitoring Group. The Motley Fool Australia has recommended Intelligent Monitoring Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Broker Notes

Shot of a young businesswoman looking stressed out while working in an office.
Broker Notes

6 ASX stocks receiving analyst downgrades this week

Brokers reduced their ratings on NextDC, Ampol, Regis Resources, and other stocks this week. 

Read more »

Facebook thumbs up symbol surrounded by boxes with the word 'Like'.
Broker Notes

6 ASX stocks upgraded by leading brokers this week

Brokers have raised their ratings on Pro Medicus, South32, New Hope, and others. 

Read more »

Buy now written on a red key with a shopping trolley on an Apple keyboard.
Broker Notes

6 ASX shares experts are backing amid the market downturn

Brokers maintained a positive view on Qantas, NAB, Maas Group, BHP, and other shares.

Read more »

Two work colleagues looking at a laptop and discussing something.
Broker Notes

Should you buy Hub24, Northern Star, and Transurban shares?

Morgans has given its verdict on these shares. Is it time to buy? Let's find out.

Read more »

Man and woman holding a tablet and clipboard while looking at the backside of server racks in a data centre.
Broker Notes

Buy, hold, sell: Sigma, Cliunvel, and NextDC shares

Let's see how analysts rate these shares this week.

Read more »

AI microprocessor on motherboard computer circuit.
Broker Notes

Xero or hero? UBS predicts the latter with huge upside for the accounting stock

AI is not all doom and gloom for this accounting software provider.

Read more »

Diagram of black male figure with question marks on top and arrows on wooden blocks on each side.
Broker Notes

Buy, hold, sell: JB Hi-Fi, Xero, Northern Star Resources shares

Experts reveal their ratings on 3 ASX shares in the retail, gold mining, and tech segments.

Read more »

An ASX 200 market analyst holds his hand to his chin and looks closely at his computer screens watching share price movements
Broker Notes

Buy, hold, sell: Ramelius Resources, Harvey Norman, Santos shares

Let's check out some new ratings on ASX shares today.

Read more »