Top brokers name 3 ASX shares to buy today

Here's what brokers are recommending as buys this week.

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Key points

  • Bell Potter maintains a buy rating for Electro Optic Systems, citing favourable conditions in the high-energy laser weapons sector due to limited competition, and has set a price target of $9.00 following a significant contract win in Korea.
  • Morgans has elevated Flight Centre Travel Group's price target to $18.38, praising its strategic acquisition of Iglu and robust balance sheet, signaling confidence in the travel agency's growth prospects in high-margin cruise travel.
  • Macquarie continues to rate Zip Co as an outperformer with a $4.85 price target, optimistic about its ability to maintain transaction margins amidst fast TTV growth, supported by product and customer expansion strategies.

Many of Australia's top brokers have been busy adjusting their financial models and recommendations again. This has led to the release of a number of broker notes this week.

Three ASX shares that brokers have named as buys this week are listed below. Here's why their analysts are feeling bullish on them right now:

Electro Optic Systems Holdings Ltd (ASX: EOS)

According to a note out of Bell Potter, its analysts have retained their buy rating on this defence and space company's shares with an improved price target of $9.00. This follows news that Electro Optic Systems has signed an agreement worth US$80 million with a customer in Korea. This will see the company manufacture and sell a 100kW High Energy Laser Weapon (HELW). The broker believes that current competitive dynamics in the HELW industry are favourable for Electro Optic Systems. It notes that US companies are unable to export directed energy technology, the UK offers a lower power (30kW) weapon, and Israel's Iron Beam system lacks clarity on export restrictions. The Electro Optic Systems share price is trading at $7.54 on Wednesday.

Flight Centre Travel Group Ltd (ASX: FLT)

A note out of Morgans reveals that its analysts have retained their buy rating on this travel agent's shares with an improved price target of $18.38. Morgans was pleased with the company's decision to acquire Iglu and sees it as a strategically sound acquisition for its Leisure business unit. Especially given the cruise sector is a high growth and high margin segment within the travel industry. Morgans also feels that Flight Centre's strong balance sheet can comfortably fund this acquisition and its capital management strategy. Overall, it has upgraded its forecasts to reflect the acquisition and boosted its valuation accordingly. The Flight Centre share price is fetching $15.06 at the time of writing.

Zip Co Ltd (ASX: ZIP)

Analysts at Macquarie have retained their outperform rating and $4.85 price target on this buy now pay later provider's shares. According to the note, the broker believes that Zip will deliver on its net transaction margin guidance despite elevating loss rates caused by its accelerating total transaction value (TTV) growth. Outside this, it is forecasting Zip to continue to deliver rapid growth supported by increased product adoption, expansion of merchant network, increased customer engagement, and digital product innovation. The Zip share price is trading at $3.03 on Wednesday afternoon.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Electro Optic Systems and Macquarie Group. The Motley Fool Australia has positions in and has recommended Macquarie Group. The Motley Fool Australia has recommended Flight Centre Travel Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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