The S&P/ASX 200 Index (ASX: XJO) was trounced this week on news that inflation rose to a two-and-a-half year high in the September quarter.
This comes on top of news earlier this month that unemployment has risen to a four-year high.
Amid this uncertain macroeconomic environment, experts have slapped sell ratings on three ASX consumer discretionary shares.
Image source: Getty Images
3 ASX consumer discretionary shares now sell-rated
Endeavour Group Ltd (ASX: EDV)
The Endeavour share price closed at $3.66 on Thursday. Over the past 12 months, this retail stock has lost 22% of its value.
On The Bull this week, Christopher Watt from Bell Potter explained his sell rating on Endeavour shares.
Watt commented:
EDV continues to struggle amid structural and cyclical headwinds.
Retail sales of $10 billion in fiscal year 2025 fell by 1.2 per cent, reflecting subdued consumer spending in retail liquor, which persisted in the first seven weeks of fiscal year 2026.
Watt said the ASX retail company's share price remains under pressure, down from $4.27 on 21 August.
While EDV is often viewed as a defensive play, growth is stalling.
The stock looks fully valued compared to peers and lacks catalysts for a re-rating.
WEB Travel Group Ltd (ASX: WEB)
The WEB Travel share price closed at $4.19 yesterday, and up just 4% over the past 12 months.
Peter Day from Sequoia Wealth Management has a sell rating on the global business-to-business travel services company.
A strong euro relative to the Australian dollar has provided a tailwind, which, in our view, is likely to moderate moving forward.
In a recent company update, total transaction value (TTV) margins should be at least 6.5 per cent in fiscal year 2026.
It posted TTV margins of 6.7 per cent in full year 2025.
First half 2026 TTV margins are expected to range between 6.2 per cent and 6.4 per cent.
Day noted that the ASX consumer discretionary share has fallen from $5.26 on 28 May to $4.17 today.
He concluded:
Other stocks appeal more that this stage of the cycle.
Domino's Pizza Enterprises Ltd (ASX: DMP)
The Domino's Pizza share price closed at $17.93 yesterday, up 4.8% for the day and down 47% over the past year.
The ASX consumer discretionary share has rocketed 18% following yesterday's media report of potential interest in a takeover.
Watt noted that Domino's Pizza recently posted its first annual net loss since listing on the ASX in 2005.
He commented:
A statutory net loss of $3.7 million in fiscal year 2025 was impacted by one-off items.
Guidance is cautious, and earnings before interest and tax pressures persist despite aggressive restructuring.
Franchisee sentiment is mixed, and higher input costs are unlikely to ease in the near term.
Watt said Domino's Pizza's valuation "remains demanding versus earnings certainty".
The shares have fallen from $19.36 on August 26, the day prior to full year results, to trade at $15.35 on October 23.
In our opinion, execution risk overshadows recovery hopes.
