2 strong blue chip ASX shares rated as buys by brokers

These businesses have an exciting outlook.

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Key points

  • ASX blue-chip shares with significant growth potential include WiseTech and Seek, recommended by UBS with buy ratings.
  • WiseTech, known for its global logistics software, is targeting substantial revenue and profit growth, partly due to the E2open acquisition, with a potential stock rise of 40%.
  • Seek, a leader in online employment classifieds in the APAC region, shows robust performance, utilising AI for better matching, with a predicted 9% stock price increase.

ASX blue-chip shares are among the strongest businesses in their sector, excelling in what they do. Sometimes, they're the clear leader of the industry.

Being the biggest or strongest in the sector means the business can earn the strongest margins while still offering great value/great offerings to customers.

But, I'm not particularly attracted to companies that have relatively high prices but are likely to deliver slow earnings growth, such as Commonwealth Bank of Australia (ASX: CBA) or Woolworths Group Ltd (ASX: WOW).

Instead, there are some ASX blue-chip shares that could deliver significant earnings growth in the coming years. Brokers have outlined two exciting options that have blue-chip reputations.

WiseTech Global Ltd (ASX: WTC)

Broker UBS describes WiseTech as a global software solutions company that develops and sells software to logistics service providers in more than 165 countries. Its core offering is CargoWise, which helps customers execute highly complex logistics transactions and manage operations on one global database. Its subscribers include most of the world's biggest global freight forwarders and third-party logistics providers.

The company continues to make good financial progress. In FY25 alone, it reported revenue growth of 14% to $778.7 million, operating profit (EBITDA) growth of 17% to $381.6 million, and underlying net profit growth of 30% to $241.8 million.

In FY26, partly due to the acquisition of e2open, WiseTech is expecting to grow revenue by between 79% to 85%, while operating profit (EBITDA) growth is expected to rise between 44% to 53%.

UBS has a buy rating on the ASX blue-chip share, with a price target of $130. That suggests a possible rise of 40% over the next year. The broker said:

FY26 is going to be a busy year for WTC with integration of E2open (E2O), launch of a new commercial model (incl AI benefits), and launch of Container Transport Optimisation (CTO). This caused some indigestion with Cargowise (CW1) revenue growth slowing below 20% in 2H25 and not expected to ramp up to 20%+ until 2H26 driven by new customer wins and launch of new products. We maintain our Buy rating as the larger opportunity is still intact, just taking a little longer to realise.

UBS forecasts WiseTech's net profit could reach $244 million in FY26 and rise to $777 million by FY30.

Seek Ltd (ASX: SEK)

UBS describes Seek as the market leader in the online employment classifieds market in Australia and New Zealand. It has a buy rating on the business with a price target of $31, suggesting a possible rise of 9%.

The company also says it has leading online employment marketplaces in Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

UBS said the FY25 result highlighted the strength of the business despite challenging macroeconomic conditions, with Asia being the key standout. The broker noted that the freemium rollout has progressed faster than management's expectations.

Seek is seeing positive momentum across its core key performance indicators (KPIs), UBS points out, with material increases in applications per paid advertisement, monthly unique visitors, monthly advertisement volumes, unique hirers, and placement share.

Meanwhile, Seek's ANZ region accelerated its yield growth in the second half of FY25, with 17% growth compared to UBS' expectations of 11% growth, driven by variable pricing, automation features, and an advanced advertisement tier, which were released by the ASX blue-chip share in April 2025.

UBS wrote:

We remain confident on ANZ's yield growth going forward, supported by new AI capabilities (SEK has more data than any competitor) for better candidate-to-job matching, with Mgmt highlighting 20-50% of all applications are from "recommend and notify" vs "search".

The broker expects Seek's net profit to reach $207 million in FY26 and rise to $477 million by FY30.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended WiseTech Global. The Motley Fool Australia has positions in and has recommended WiseTech Global. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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