When it comes to building long-term wealth on the ASX, it pays to back companies with staying power. These are the kind that keep growing year after year, regardless of short-term market noise.
These businesses aren't just strong today — they're shaping the future in areas like digital infrastructure, ecommerce, AI, and data. And they're doing it with high-quality management, proven earnings power, and clear strategic tailwinds.
With that in mind, let's look at three unstoppable ASX 200 shares that analysts rate as buys. They are as follows:
Goodman Group (ASX: GMG)
Goodman is a property company behind the infrastructure that powers the digital economy — from logistics and warehousing to data centre development.
This focus on long-term structural trends like ecommerce and supply chain automation has worked wonders over the past decade and underpinned incredible returns for its investors. And with the company now turning its attention to hyperscale data demand, it looks well-placed for the next decade.
The team at Citi believes it could be a great investment at current levels. The broker recently put a buy rating and $40.00 price target on its shares.
NextDC Ltd (ASX: NXT)
Another unstoppable ASX 200 share to look at is NextDC.
This data centre company recently announced a record-breaking increase in contracted utilisation, with a 52MW uplift in just one quarter and a forward order book that's grown 54% to 127MW. Much of this demand is being driven by hyperscalers investing in artificial intelligence (AI)-native data infrastructure, particularly in Victoria, where demand has outpaced built capacity.
As AI, cloud computing, and digital connectivity grow exponentially, NextDC is strategically positioned as a pure-play enabler of that future — and that could make it a business worth holding through every cycle.
Morgans is bullish on the company and has an add rating and $18.80 price target on its shares.
REA Group Ltd (ASX: REA)
A final unstoppable ASX 200 share to look at is REA Group. It owns realestate.com.au, which isn't just the dominant player in Australian property listings — it's arguably the strongest digital platform in the country.
For example, during the third quarter of FY 2025, REA delivered 18% revenue growth year-on-year and grew EBITDA by 19%, all while maintaining high margins and growing free cash flow. What's more impressive is that this came during a period of flat national listing volumes.
With strong pricing power, a data-rich ecosystem, and ongoing expansion across adjacent services like mortgage broking and proptech, REA could be a long-term winner for investors.
It is partly for this reason that Bell Potter has put a buy rating and $267.00 price target on its shares.
