3 reason I would buy Wesfarmers shares today

The Bunnings owner's shares have pulled back from recent highs, improving the entry point into one of the ASX's highest-quality blue chips.

Wesfarmers Ltd (ASX: WES) shares are rarely cheap in an absolute sense. It is one of the highest-quality conglomerates on the ASX, with exposure to defensive retail, improving discretionary earnings, and long-term growth options through its newer businesses.

That said, if I were looking to add a high-quality core holding today, these are the key reasons Wesfarmers would be on my radar.

A woman looks at a tablet device while in the aisles of a hardware style store amid stacked boxes on shelves representing Bunnings and the Wesfarmers share price

Image source: Getty Images

Recent weakness makes an attractive entry point for Wesfarmers shares

Wesfarmers shares are trading at around $82.98 at the time of writing, which is roughly 13% below their recent high. For a business that has historically traded at a premium due to its quality and reliability, that pullback matters.

The decline has not been driven by any structural deterioration in the business. Instead, it reflects broader market volatility, some caution around consumer spending, and profit-taking after a strong run. For long-term investors, this kind of weakness has often proved to be an opportunity rather than a warning sign.

While this still doesn't suddenly make Wesfarmers shares cheap, I think the recent pullback improves the risk-reward balance compared to buying near peak optimism.

Earnings growth remains solid and diversified

Wesfarmers' strength lies in the diversity and resilience of its earnings base. Bunnings continues to be a standout asset with strong market positioning and long-term growth potential. Kmart has proven its ability to gain share even in tougher consumer environments, while Target's restructuring has reduced drag on group earnings.

Beyond retail, the company's exposure to chemicals, fertilisers, and industrial safety adds further balance. Over time, its lithium investment also provides optionality that the market may increasingly value as production ramps up.

According to CommSec, consensus estimates point to earnings per share of $2.52 in FY26 and $2.75 in FY27. This continued steady growth is a key part of the Wesfarmers appeal, in my opinion.

A premium valuation that is justified by quality

At the time of writing, Wesfarmers is trading on a forward price-to-earnings (P/E) ratio of around 33 times FY26's earnings and 30 times FY27's earnings. That is clearly above the market average.

However, Wesfarmers has rarely traded at market multiples. Its defensive characteristics, strong balance sheet, disciplined capital allocation, and ability to compound earnings through cycles have historically justified a premium valuation.

For investors seeking a reliable long-term compounder rather than a short-term bargain, paying a higher multiple for a business of this quality can still make sense, particularly after a period of share price weakness.

Foolish Takeaway

Wesfarmers is not a deep value play, and it never really has been. But after a meaningful pullback, its shares offer exposure to a high-quality, diversified business with solid earnings growth and a strong long-term track record at a more attractive price.

If I were building or adding to a long-term portfolio today, Wesfarmers is one of the ASX blue chips I would be very comfortable buying at current levels.

Motley Fool contributor Grace Alvino has positions in Wesfarmers. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Wesfarmers. The Motley Fool Australia has recommended Wesfarmers. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Blue Chip Shares

Man looking down and trying to work his laptop.
Blue Chip Shares

CBA vs Wesfarmers: Which looks best for a 50-year-old investor in 2026?

Which ASX blue chip—CBA or Wesfarmers—looks best right now for 50-year-old investors?

Read more »

Stacks of coins in ascending order with a plant on top, next to a piggy bank.
Blue Chip Shares

Droneshield vs BHP shares: Which ASX stock is better for long-term wealth?

I compare Droneshield and BHP shares to decide which looks the better bet to build long-term wealth for a 40-year-old…

Read more »

CEO of a company talking to her team.
Blue Chip Shares

CSL vs BHP shares: Should you swap after CSL's new CEO appointment?

Yesterday, CSL named Deborah Waterhouse as its next CEO. Should investors now pick CSL over BHP?

Read more »

Person holding blue chips.
Blue Chip Shares

Fortescue vs Coles shares: Which ASX blue chip wins this month?

Which delivers more long-term wealth potential: high-yielding Fortescue or steady Coles? Here’s my opinion — with all the key numbers…

Read more »

flying asx share price represented by businessman flying through the air
Blue Chip Shares

Ansell vs Ampol: Which outperforming ASX 200 stock can keep climbing in 2026?

Ampol and Ansell are both flying high, but one stands out for value, yield, and momentum in 2026—see which stock…

Read more »

Person holding a blue chip.
Blue Chip Shares

2 ASX blue-chip shares offering large dividend yields

These businesses are providing a lot of passive income.

Read more »

A happy couple looking at an iPad.
Blue Chip Shares

NAB vs Coles: Which is the better ASX blue-chip buy for SMSF investors?

NAB or Coles shares for your SMSF? See which ASX blue chip looks more attractive on dividends, value, and performance…

Read more »

Elderly couple cosily walking together outside.
Blue Chip Shares

Telstra vs ANZ: Which ASX blue chip is better for retirees?

Comparing Telstra and ANZ shares for retirees: dividend yield, franking, value, and which blue chip looks best for a 60…

Read more »