Guess which ASX 300 stock is down 9% on guidance downgrade

Investors are rushing to the exits today. But why? Let's find out.

Skycity Entertainment Group Ltd (ASX: SKC) shares are sinking on Tuesday morning.

At the time of writing, the ASX 300 casino and resorts stock is down 9% to a 52-week low of 95 cents.

man looks at phone while disappointed

Image source: Getty Images

Why is this ASX 300 stock sinking?

Investors looking closely for signs of a turnaround in the casino and resorts market may be feeling even more nervous today after a profit warning from SkyCity.

According to the release, SkyCity has downgraded its FY 2025 earnings guidance, flagging that its group EBITDA will now come in around 4% below the bottom of its prior NZ$225 million to NZ$245 million range.

This includes ~$18 million of costs related to the Adelaide B3 transformation programme for FY25, as previously announced.

What's going on?

While overall visitation remains steady, customers are spending less — particularly in Auckland.

The company notes that Auckland has seen reduced spend per visit across both its hospitality and gaming businesses, whilst Hamilton and Queenstown casinos have continued to perform broadly in line with group expectations.

SkyCity also reported that its Adelaide operations have been hit by reduced VIP spend and lower visitation. This is despite overall EGM gaming turnover in South Australia growing year-over-year.

Management advised that its VIP performance in Adelaide has been impacted by the uplift in our anti-money laundering (AML) and harm minimisation programme.

Nevertheless, it is continuing with the Adelaide B3 uplift programme. Spend on this programme will be in the order of NZ$60 million over the period FY 2025 to FY 2027 and has not altered from its previous update.

Tough trading conditions

This update underscores just how tough things remain for casino operators across the board — and it does little to ease the pressure on rival Star Entertainment Group Ltd (ASX: SGR), whose precarious balance sheet and recent operating struggles have raised concerns about its financial survival.

Commenting on the news, the ASX 300 stock's Chief Executive Officer, Jason Walbridge, said:

The difficult market conditions that businesses like ours – which are reliant on discretionary consumer spending – are experiencing continue to have a significant impact on both our revenue and earnings. We continue to be pleased with the levels of visitation we are seeing across our precincts and are adjusting our underlying cost base where appropriate, in response to the lower revenue levels we are currently experiencing.

Notwithstanding these challenging conditions, we remain optimistic that as consumer confidence returns and spend begins to lift, SkyCity is well placed to maximise the opportunities in front of us, like the New Zealand International Convention Centre (NZICC) opening in February 2026.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Innovation gears icon on a light bulb with network connection on human heads.
Consumer Staples & Discretionary Shares

Ord Minnett thinks this ASX consumer discretionary stock can rise 45% by this time next year

This could be a top buy in the sector.

Read more »

Two woman shopping and pointing at a bargain opportunity.
Consumer Staples & Discretionary Shares

Premier Investments earnings: Net profit slips, dividend steady in FY26

Premier Investments’ FY26 result shows profit from continuing operations down 10%, but the company continues to reward investors with a…

Read more »

Woman checking out clothes at a shop.
Consumer Staples & Discretionary Shares

Why are Myer shares rocketing 9% on Wednesday?

ASX investors are piling into Myer shares on Wednesday. But why?

Read more »

Woman pushing her trolley at a supermarket.
Consumer Staples & Discretionary Shares

Is the Woolworths share price a buy in September?

Should investors put Woolworths shares in the shopping basket?

Read more »

Two woman shopping and pointing at a bargain opportunity.
Consumer Staples & Discretionary Shares

Lovisa vs Universal Store shares: Which ASX retail stock is the better buy today?

Lovisa and Universal Store are both ASX retail plays, but I think one stands out for today’s buyers.

Read more »

Australian dollar notes and coins in a till.
Broker Notes

Should I buy Coles shares for passive income?

A leading expert provides his forecast for Coles outperforming shares.

Read more »

Couple look at a bottle of wine while trying to decide what to buy.
Consumer Staples & Discretionary Shares

Treasury Wine shares: turnaround or trap?

The company needs to execute on cost cuts, inventory discipline and Penfolds growth. Otherwise calling this a turnaround might be…

Read more »

A car dealer stands amid a selection of cars parked in a showroom.
Consumer Staples & Discretionary Shares

This ASX car stock is tanking. Has it overreached?

The share seems to be caught between an ambitious growth story and a nervous market waiting for evidence.

Read more »