Compare the pair: Accent Group vs JB Hi-Fi shares

Which is a better option out of these two consumer discretionary shares. 

| More on:
A woman holds up hands to compare two things with question marks above her hands.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

These two Australian retailers have seen very different share price movements over the last year, but does that leave one as a buy now option?

Let's dive in. 

Accent Group Ltd (ASX: AX1)

Market Cap: $1.04 billion

P/E Ratio: 17.35

Dividend Yield: 5.46%

Although the name might not be familiar to many investors, Accent Group operates in the retail and distribution of performance and lifestyle footwear

It includes over 420 stores across 10 different retail banners and distribution rights for 10 international performance and lifestyle footwear brands, including: The Athletes Foot, Hype DC, Platypus Shoes, Skechers, and more.

The share price has remained steady in the last 12 months, ultimately down 1.85% over the past year. 

It reached a 12-month high of $2.66 per share, and currently sits at $1.855. 

What's the upside for Accent Group?

One key factor that jumps off the page is the company's attractive dividend yield. Regardless of growth, this alone could bring investors solid returns. 

Brokers also believe there is upside for the share price as well. 

Bell Potter has a buy recommendation and price target of $2.60. This insinuates a 40% upside from Accent Group's current levels. 

Bell Potter also noted the new store openings scheduled for 1H25 and key contract with Frasers Group as a catalyst for upside. 

Elsewhere, SelfWealth has an average target price of $2.36, and Trading View has a 12-month price target of $2.35. 

JB Hi-Fi Ltd (ASX: JBH)

Market Cap: $11.24 billion

P/E Ratio: 24.27

Dividend Yield: 2.68%

The well-known electronics retailer operates over 340 stores in Australia and New Zealand.

One key difference between JB Hi-Fi and Accent Group is that JB Hi-Fi has arguably more defensive earnings and retail presence. 

Essentially, some of its earnings are electronics that are needed by households. Think of appliances, phones, and computers.

These are more necessary than some other consumer discretionary retail purchases in times of economic downturn. 

Regardless, it is undeniable that holders of JB Hi-Fi stocks have been red hot over the last 12 months, with the share price rising 69.68% in that span. 

What's the upside for JB Hi-Fi?  

Recent half-year earnings results reinforced that the company is in a strong financial position. 

Sales (9.8%), Earnings before interest and tax (8.6%), and Net profit after tax (8%) all rose. 

With its share price also rising considerably over the last year, brokers are split on whether there is still potential for more growth.

Macquarie has an outperform rating on JB Hi-Fi with a share price target of $111.

Research from Macquarie on the change in spend (%) 1Q25 vs. 1Q24 shows Australians are spending more money on electronics, with a 10% rise over that span. 

However, broker Bell Potter has a target price of $91.00, suggesting JB Hi-Fi shares may have hit their peak. 

Similarly, online brokerage platform SelfWealth has an average price target of $93.55.

The verdict

For those who have held JB Hi-Fi shares for the past year or more, you couldn't be blamed for considering taking a profit.

Meanwhile, those considering the retailer now might feel like they've missed the boat. However, its strong financials and position in the market make me think steady growth could continue.

On the flip side, Accent Group seems to have room to grow, with store openings on the horizon and an attractive dividend.

Those considering the stock might need to buy and be patient, though, as the current economic climate doesn't necessarily suggest immediate growth.

Motley Fool contributor Aaron Bell has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Macquarie Group. The Motley Fool Australia has positions in and has recommended Macquarie Group. The Motley Fool Australia has recommended Accent Group and Jb Hi-Fi. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

View of a business man's hand passing a $100 note to another with a bank in the background.
Consumer Staples & Discretionary Shares

Elders gets third strike in a row against its executive pay

The boss' pay packet is still on the nose at the major agribusiness.

Read more »

A businessman in a suit adds a coin to a pink piggy bank sitting on his desk next to a pile of coins and a clock, indicating the power of compound interest over time.
Consumer Staples & Discretionary Shares

1 ASX 200 share to consider for the coming decade

I think this stock has a right decade in front of it.

Read more »

Portrait of a female student on graduation day from university.
Consumer Staples & Discretionary Shares

Here's why a surprise accounting shift sent IDP shares higher today

Management reaffirmed IDP Education's FY26 guidance.

Read more »

Wife and husband with a laptop on a sofa over the moon at good news.
Consumer Staples & Discretionary Shares

Bapcor shares soar 12% on the appointment of a new CEO

The market’s strong reaction reflects a clear message: investors are ready for a reset.

Read more »

A jockey gets down low on a beautiful race horse as they flash past in a professional horse race with another competitor and horse a little further behind in the background.
Consumer Staples & Discretionary Shares

Gaming tech company's tie up with global operator Stake sends shares higher

An agreement to supply racing data to Stake has sent this company's shares higher.

Read more »

A young farnmer raise his arms to the sky as he stands in a lush field of wheat or farmland.
Consumer Staples & Discretionary Shares

Macquarie tips more than 20% returns for this ASX 200 stock after a sharp sell-off this week

This grain handler's shares are looking cheap after some bad news drove them lower this week.

Read more »

a man sits alone in his house with a dejected look on his face as he looks at a glass of red wine he is holding in his hand with an open bottle on the table in front of him.
Consumer Staples & Discretionary Shares

Treasury Wine Estates shares slump 56% this year. Buying opportunity or time to sell up?

The wine giant has faced headwinds this year.

Read more »

Young man sitting at a table in front of a row of pokie machines staring intently at a laptop. looking at the Crown Resorts share price
Consumer Staples & Discretionary Shares

Why are Star shares rocketing 12% today?

The casino operator is betting on some big changes to position it for the future.

Read more »