The ASX 200 has taken a hit in recent weeks, and with fear gripping the market, many high-quality stocks have been dragged lower.
But as the old saying goes, "Be fearful when others are greedy, and greedy when others are fearful."
Now could be the perfect time to take advantage of beaten-down share prices and invest for the long term.
Three ASX 200 shares that are trading close to 52-week lows and have been named as buys by analysts are listed below. Here's what you need to know about them:
NEXTDC Ltd (ASX: NXT)
The world is consuming more data than ever, and demand for cloud computing and artificial intelligence (AI) is growing strongly.
NEXTDC is an ASX 200 share that could benefit greatly from this. That's because it is operating and developing data centres across Australia and the Asia-Pacific, providing the infrastructure that powers the digital economy.
Despite NEXTDC's strong growth outlook, its shares have been caught up in the broader market selloff, dropping close to 52-week lows. However, demand for data centres isn't slowing down. As businesses continue their digital transformation and AI applications expand, NEXTDC is well positioned to benefit.
The team at Goldman Sachs sees this as a buying opportunity for investors. It recently put a buy rating and $17.10 price target on its shares. This implies potential upside of 33% for investors from current levels.
WiseTech Global Ltd (ASX: WTC)
WiseTech Global is another quality ASX 200 share that has been caught in the market downturn. The logistics software provider's shares are down heavily, despite the company continuing to deliver strong revenue and earnings growth in FY 2025.
WiseTech's flagship platform, CargoWise, is used by the world's largest freight forwarders and logistics companies, helping them streamline operations and improve efficiency. With global supply chains becoming increasingly complex, demand for WiseTech's software is expected to remain strong.
Bell Potter recently reaffirmed its buy rating on WiseTech with a price target of $122.50. This implies potential upside over 45% from where its shares today.
Woolworths Group Ltd (ASX: WOW)
When markets are volatile, defensive ASX 200 shares like Woolworths tend to outperform. The supermarket giant has a dominant position in the Australian grocery sector, which provides a stable revenue stream even during economic downturns.
Despite this, Woolworths shares have been under pressure again in 2025, falling close to their 52-week low. This could present an opportunity for investors looking for a lower-risk ASX 200 shares with long-term growth potential.
Goldman Sachs thinks it would be a good idea. The broker recently put a buy rating and $36.10 price target on its shares. This suggests that upside of almost 30% is possible over the next 12 months.
