2 ASX 300 consumer stocks making big moves on results day

Let's see how investors have responded to these results on Friday.

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Another group of ASX shares have released their results on Friday.

Two ASX 300 consumer shares are among them and have released results that have been received in very different ways.

Here's what they reported and how investors are responding:

Accent Group Ltd (ASX: AX1)

The Accent share price is up 3% to $2.17 after the footwear retailer released its half year results.

For the six months ended 29 December, the owner of The Athlete's Foot, HypeDC, and Stylerunner owner (to name just three) posted a 4.2% increase in sales to $845 million and an 11.5% jump in EBIT to $80.7 million.

This allowed the Accent board to declare a fully franked interim dividend of 5.5 cents per share.

Commenting on the result, the ASX 300 consumer share's CEO, Daniel Agostinelli, said:

In the context of the challenging consumer environment in H1, the growth in sales and profit reflects the strength of the Accent business model and the ongoing drive of the entire Accent team.

During the half, the company delivered 2.9% Like-for-Like (LFL) retail sales growth, opened 42 new stores, secured the distribution rights for Dickies and Lacoste, divested The Trybe business and made progress on the closure of underperforming Glue stores. In the more promotional environment which impacted gross margin, the controllable levers of inventory and costs were well managed.

In respect to its outlook, Accent revealed that LFL sales were up 2.2% during the first seven weeks of the second half. Though, offsetting some of this positive news is that its gross margin was down 70 basis points year on year due to the value driven consumer.

Jumbo Interactive Ltd (ASX: JIN)

The Jumbo Interactive share price was down almost 11% to $11.70 at one stage.

This morning, this online lottery ticket seller released its half year results and revealed a 10.4% decline in revenue to $66.1 million and a 10.8% reduction in net profit to $18.6 million.

In light of this profit decline, the company's board decided to cut its interim dividend by 11.1% to 24 cents per share.

Speaking about the half, the ASX 300 consumer stock's CEO and founder, Mike Veverka, said:

The large jackpot environment in the first six months of FY25 was relatively subdued prompting changes to marketing techniques and cost base management.

The successful launch of Jumbo's proprietary "Daily Winners" Premium loyalty program has had a positive effect on our core Powerball and OzLotto games and helped with player engagement in a low jackpot period. Progress in Canada and the UK remains on track under new leadership and the balance sheet remains strong with available cash of over $50 million.

Looking ahead, Jumbo advised that it remains on track to deliver on its previously announced FY 2025 outlook.

Motley Fool contributor James Mickleboro has positions in Accent Group. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Jumbo Interactive. The Motley Fool Australia has recommended Accent Group and Jumbo Interactive. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

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