Down 21% in 2024. This ASX 300 stock looks like a money-making monster

Profits are expected to plunge, but the future could still be bright.

| More on:
two racing cars battle to take first place on a formula one track with one tailing the the leader and looking to overtake the car.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Knee-jerk reactions by speculators are often ripe for producing long-term, money-making investments. I think I've found an ASX 300 stock that fits the bill.

The stock market is full of emotions. In the words of the OG value investor, Benjamin Graham, "Individuals who cannot master their emotions are ill-suited to profit from the investment process." Fortunately for us, many participants in this arena are unsuited to keeping a level head in the face of fleeting undulations.

Such short-term thinking is why some perpetually buy high and sell low. If you can look at a business as a business, something that has strong and weak times, opportunities begin popping up where others are frantically exiting.

PWR Holdings Ltd (ASX: PWH) is an ASX 300 stock being treated like temporary trash. I think it's a long-lasting treasure.

Bumpy numbers bring the smackdown

Shares in the automotive cooling solutions manufacturer are down 21% in 2024, as shown below. This wasn't always the case…

On 23 February, the PWR Holdings share price hit $12.94, rallying 34% from the end of 2023. Investors were confident, given the company's 12-month trailing revenue of a record $130 million. Net profits were the same, fattening to a record $23.7 million.

What changed?

In my view, there is little change in terms of the long-term business fundamentals of this ASX 300 stock. However, immediate financial figures receive the most attention. In that regard, PWR revealed it expects first-half net profits to dive as much as 67% from last year to between $3.2 million and $3.7 million

As my colleague Bernd Struben noted, the plummeting profit is due to revenue falling faster than costs can be cut. Specifically, earnings from the company's original equipment manufacturer (OEM) segment are forecast to slump 44%, which management attributed to volatility in the electric vehicle market.

I'd buy this ASX 300 stock for big potential

A company's value is mainly a function of its earnings per share (EPS) over the long term. So why would I think this business offers great potential when its profits are set to plunge 67%?

PWR Holdings founder and CEO Kees Weel makes it abundantly clear costs will be addressed. In the release, Weel states:

We are reducing our cost base to be more aligned to the current trading environment while balancing the opportunities we are pursuing in our Aerospace & Defence business, which continues to give us confidence in this market.

Weel has $69 million worth of motivation to make sure he gets it right. Nothing gives me more confidence than a founder-led company with a major chunk of the founder's wealth tied up in the business.

I don't think PWH Holdings is fundamentally flawed. The ASX 300 stock has been punished for basically a supply and demand mismatch. Personally, I see this situation as a normal event for a company selling a high-end product during an economically difficult time.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended PWR Holdings. The Motley Fool Australia has positions in and has recommended PWR Holdings. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Opinions

two people sit side by side on a rollercoaster ride with their hands raised in the air and happy smiles on their faces
Opinions

Up over 200% in 6 months: Are Pilbara Minerals shares still a buy?

How high can the lithium producer’s shares go?

Read more »

Two young boys sit at a desk wearing helmets with lightbulbs, indicating two ASX 200 shares that a broker has recommended as buys today
Opinions

The best stocks to invest $1,000 in right now

I'd be happy to pick up more of these winners right now.

Read more »

A woman sits on sofa pondering a question.
Opinions

Best ASX retail stock to buy right now: Wesfarmers or Woolworths?

Here's my pick between the two retail powerhouses.

Read more »

A bearded man holds both arms up diagonally and points with his index fingers to the sky with a thrilled look on his face over these rising Tassal share price
Opinions

4 ASX shares I'd buy today with $10,000

I think these shares are set to soar.

Read more »

A man in his 30s with a clipped beard sits at his laptop on a desk with one finger to the side of his face and his chin resting on his thumb as he looks concerned while staring at his computer screen.
Opinions

Is it time to sell your Wesfarmers shares?

The stock crashed 15% in October.

Read more »

A woman looks nonplussed as she holds up a handful of Australian $50 notes.
Opinions

Westpac versus CBA shares: Which bank is a better buy for 2026?

Are you weighing up buying shares in these two banking giants?

Read more »

A woman sits on a chair smiling as she shops online.
Opinions

Down 30% this year. Are Block shares finally a buy?

Here's what's ahead for the company over the next 12 months.

Read more »

A trendy woman wearing sunglasses splashes cash notes from her hands.
Opinions

3 of the best ASX 200 shares to buy right now!

These stocks have strong long-term growth potential.

Read more »