Have ASX investors missed their chance to buy Woolworths shares?

After a sharp recovery, Woolworths shares might not be on sale anymore…

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

With the S&P/ASX 200 Index (ASX: XJO) hitting a few new all-time highs over the past week, it goes without saying that it's been a very lucrative period to own many ASX 200 shares in recent months. That sentiment holds if we take a look at Woolworths Group Ltd (ASX: WOW) shares.

Woolworths's share price performance during the first four months of 2024 was one of the worst it has experienced in years. The ASX 200 supermarket operator started the year at $37.51 a share.

By early May, those same shares had hit a new 52-week low of just $30.12. Not only was that a new 52-week low for Woolworths, but it was also the lowest its shares had traded at since the early days of COVID-19 in May 2020.

Investors reacted with dismay to Woolworths' half-year earnings in February, which also unfortunately coincided with the abrupt resignation announcement of its outgoing CEO Bradford Banducci.

The result was a steep descent to that four-year low we saw in May. At the time, I wrote about this share price sell-off, concluding that the company was in a rare moment of value and calling the shares a buy over Woolworths' arch-rival Coles Group Ltd (ASX: COL). I also pointed out that the Woolworths dividend yield, which was north of 3.4% at the time thanks to this share price drop, was unusually high at the time.

But ever since early May, Woolies has been slowly but steadily recovering. Today, Woolworths shares are trading at $35.15 each, up 0.43% for the day thus far. That means that the company is also up a whopping 16.3% or so from that 52-week low we saw in May today.

Check that out for yourself below:

A woman ponders over what to buy as she looks at the shelves of a supermarket.

Image source: Getty Images

Are Woolworths shares still a buy today?

Anyone who bought this company back in May would be sitting very prettily indeed on a healthy gain right now. But what about investors considering buying in today? Are Woolworths shares still a buy at their current pricing?

Well, those are hard questions to answer.

But we do know something for certain: Woolworths shares offer far less value today than they did two and a half months ago.

Back then, the company was offering a dividend yield of 3.4%. Today, it's at 2.99%.

Back then, Woolworths shares were trading on an annualised price-to-earnings (P/E) ratio of 20.2. Today, it would be on 23 or so.

If Coles shares were the same ~$16 level they were in early May, I would say they represent better value today. However, Coles has also enjoyed a bit of a recovery in recent months, and today is up to around $17.63 a share.

As such, we have to conclude that both companies don't really represent a compelling buying opportunity today. Sure, in my view, Woolworths shares aren't overvalued. They aren't at the near-$40 pricing we were seeing last year.

However, it's still hard to call the company a screaming buy. If I owned Woolworths shares today, I wouldn't be selling. But if I were looking to buy in, I'd probably wait for a better entry point.

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has positions in and has recommended Coles Group. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Person handing out $100 notes, symbolising ex-dividend date.
Dividend Investing

Everything you need to know about the Coles dividend

Here are the details of the latest payout from Coles.

Read more »

Woman looking at a laptop and thinking.
Consumer Staples & Discretionary Shares

Are Woolworths shares a buy, sell or hold ahead of its FY26 results announcement?

The supermarket giant is expected to post its full-year results tomorrow.

Read more »

Woman on her phone with a view of the Sydney Harbour Bridge in the background.
Consumer Staples & Discretionary Shares

By August 2027, $5,000 invested in Coles shares could turn into…

The supermarket giant posted its FY26 results this morning. Are they still a buy?

Read more »

A smiling woman at a hardware shop selects paint colours from a wall display.
Consumer Staples & Discretionary Shares

Wesfarmers shares: Why experts are saying sell

Wesfarmers’ exceptional businesses face a crucial test: can valuation be justified?

Read more »

A blonde woman shows off her ring to two excited friends with Michael Hill Jeweller among the top ASX retail shares of FY22
Consumer Staples & Discretionary Shares

SkinKandy: FY26 earnings lift 41% as store growth outpaces forecast

SkinKandy FY26 results: revenue up 29%, profit up 41%, and store growth outpacing forecasts.

Read more »

Close-up Of Empty Shopping Cart Near Person's Hand Using Calculator Over White Desk
Dividend Investing

How many Coles shares do I need to buy for $5,000 a year in passive income?

Coles shares are attracting passive income investor interest today following a big dividend boost.

Read more »

funeral asx share price represented by man holding flowers at a funeral
Earnings Results

Propel Funeral Partners posts steady FY26 earnings and maintains dividend

Propel Funeral Partners reported steady FY26 revenue, firm profits and a maintained dividend, while expanding its network through five acquisitions.

Read more »

A man in a four wheel drive vehicle lifts an arm and gives a thumbs up in the air as he traverses rugged mountain style terrain with a green valley and rocky hills in the background.
Earnings Results

ARB Corporation shares: FY26 profit drops but growth investments strengthen outlook

Net profit was down 8.9% on the prior corresponding period.

Read more »