Why is the Bubs share price crashing 24% today?

This infant formula company's shares are falling heavily on Friday.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Bubs Australia Ltd (ASX: BUB) share price has returned from a trading halt and crashed deep into the red.

In morning trade, the infant formula company's shares were down as much as 24% to a multi-year low of 12.5 cents.

Its shares have recovered a touch since then but remain down 18% to 13.5 cents.

A man holds his head in his hands, despairing at the bad result he's reading on his computer.

Image source: Getty Images

Why is the Bubs share price crashing today?

Investors have been selling the company's shares today after it completed the institutional component of yet another capital raising.

According to the release, Bubs has received binding commitments for $14 million via a placement of 112 million new Bubs shares to sophisticated, institutional, and professional investors.

Bubs raised the funds at 12.5 cents per new share, which represents a 24.2% discount to its last close price.

The company will now push ahead with a share purchase plan that aims to raise a further $14 million at the same price.

Why is Bubs raising funds again?

Bubs advised that the funds raised from the placement and share purchase plan will allow it to accelerate growth in the USA, invest to expand production to pursue growth and seek permanent access to the USA infant formula market.

Bubs CEO, Reg Weine, said:

We are delighted to have successfully completed the Placement. On the back of the strong customer demand in USA, these funds are expected to accelerate our growth in the region. We intend to commence our second production shift at Deloraine in January 2024, invest in sales and marketing, and progress our FDA approval.

We thank our existing shareholders who participated and welcome the new shareholders to Bubs. We are grateful to our shareholders for their continued support, and are pleased to offer shareholders the opportunity to participate in the capital raising via our SPP.

The Bubs share price is down 63% over the last 12 months.

Motley Fool contributor James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Consumer Staples & Discretionary Shares

Man holding Australian dollar notes, symbolising dividends.
Consumer Staples & Discretionary Shares

Here's the dividend forecast out to 2028 for Coles shares

The supermarket business is on course to give investors great dividend income.

Read more »

A happy couple drinking red wine in a vineyard.
Consumer Staples & Discretionary Shares

Treasury Wine shares jump 12% on big investor update

Investors are saying cheers to the Penfolds owner's plans.

Read more »

Happy smiling young woman drinking red wine while standing among the grapevines in a vineyard.
Consumer Staples & Discretionary Shares

Treasury Wine Estates kicks off 2026 Investor Day with a renewed transformation plan

Treasury Wine Estates' 2026 Investor Day revealed a major transformation program targeting cost savings, margin expansion, and a refocused premium…

Read more »

Displeased and shocked emotional young friends cooking in the kitchen.
Consumer Staples & Discretionary Shares

Breville shares could be the most underrated consumer shares on the ASX right now

Breville shares are down from their peak and Macquarie sees significant upside.

Read more »

Close-up photo of a back jean pocket with Australian dollar bills in it and a hand reaching in to collect the notes
Economy

Australia's minimum wage just rose 4.75%. Here is what it means for ASX consumer stocks

Australia's minimum wage rose 4.75% to $26.44 per hour from July 2026. Here's what that means for ASX consumer stocks.

Read more »

A woman in a red dress holding up a red graph.
Consumer Staples & Discretionary Shares

Looking for a 100% gain? One broker says try this small-cap ASX car dealer

Despite headwinds, this stock still has plenty of upside, Jarden says.

Read more »

Pieces of fried chicken.
Mergers & Acquisitions

Buying KFC owner Collins Foods shares? Here's what's happening in Germany

Collins Foods shares are eyeing ‘significant long-term growth potential’.

Read more »

Man holding a tray of burritos, symbolising the Guzman share price.
Consumer Staples & Discretionary Shares

Why Guzman y Gomez shares could shoot 30% higher after exiting the US market

Guzman y Gomez shares jumped 30% after the US market exit. Bell Potter sees further upside. Here is why the…

Read more »