Qantas share price falls along with airline's reputation

Qantas shares are falling out of the sky today.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The S&P/ASX 200 Index (ASX: XJO) is having a pretty poor showing this Wednesday so far. At present, the ASX 200 is down by 0.28%. If the index closes in the red, it will snap a winning streak that has been going on for more than a trading week now. But let's talk about the Qantas Airways Limited (ASX: QAN) share price. 

ASX 200 travel share Qantas is having an even worse day than the ASX 200. At present, the national carrier has lost a meaty 1.37% and is down to $6.49 a share. That's a loss more than four times that of the broader market.

So what's going on with the Qantas share price today that has resulted in such a chunky drop in value?

Well, there's been no fresh developments out of the airline itself, apart from some routine ASX paperwork regarding the company's ongoing share buybacks.

But we do have a likely candidate for why investors are shunning Qantas shares today.

a couple at an airline ticket counter have an angry exchange with the employee behind the counter. She is leaning forward in an aggressive manner as they hold a paper ticket in their hands.

Image source: Getty Images

Qantas share price stalls as airline drops out of global top ten

The company has just got some bad news regarding its international reputation. Every year, Skytrax runs the World Airline Awards, ranking the world's top airlines "voted for by travellers around the world".

This morning, 2023's world airline awards were made public, and they weren't good news for Qantas.

Here's what voters decided the world's top ten airlines for 2023 were:

  1. Singapore Airlines
  2. Qatar Airways
  3. ANA All Nippon Airways
  4. Emirates
  5. Japan Airlines
  6. Turkish Airlines
  7. Air France
  8. Cathay Pacific Airways
  9. EVA Air
  10. Korean Air

Notice a conspicuous absence?

Qantas was the number five airline for 2022's awards. But for 2023, the Flying Kangaroo got a big demotion, dropping 12 ranks to number 17.

Perhaps the only comfort for Qantas comes from the news that its rivals Virgin Australia and Regional Express Holdings Ltd (ASX: REX) came in at rank 46 and 56 respectively.

All things considered, it was going to be tough for Qantas to retain its top-ten ranking this year. Qantas flyers infamously had to deal with a myriad of issues over 2022, including long delays and poor staffing levels. Two mechanical incidents at the start of this year probably didn't help either.

However, the drop from five to 17 is a big one, and probably took investors by surprise today. Although it's hard to analyse exactly how much impact this move will have on the business going forward, it almost certainly explains the weakness we are seeing with Qantas shares this Wednesday.

Even so, investors can't be too upset, given the Qantas share price remains up a healthy 9.34% in 2023 so far:

Motley Fool contributor Sebastian Bowen has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Travel Shares

Person pretends to types on laptop drawn in sand.
Travel Shares

Is now the time to buy ASX travel shares with brokers tipping up to 100% upside?

While headwinds persist, there could be long-term upside.

Read more »

A woman on holiday stands with her arms outstretched joyously in an aeroplane cabin.
Travel Shares

Buying Qantas shares? Here's how the airline aims to capitalise on Air New Zealand's woes

Qantas CEO Vanessa Hudson is eyeing Air New Zealand’s travel routes.

Read more »

A woman sits crossed legged on seats at an airport holding her ticket and smiling.
Travel Shares

At just $8.59, it looks like Qantas shares are a bargain buy: Here's why

Qantas shares have faced several headwinds this year.

Read more »

a gloved hand with a fur lined jacket attached holds a small toy aeroplane against a frozen white, icy backdrop.
Travel Shares

Air New Zealand shares sink as investors brace for a major loss

Air New Zealand shares sink after a fuel cost warning.

Read more »

A man with a suitcase puts his head in his hands while sitting in front of an airport window.
Travel Shares

Air New Zealand flags sharp FY26 loss as rising fuel costs bite

Air New Zealand now forecasts an FY26 loss before tax of $340–$390 million as surging jet fuel costs outweigh cost…

Read more »

Couple at an airport waiting for their flight.
Travel Shares

Air NZ warns of 'fuel shock', what this means for Qantas shares

Here's how the conflict in the Middle East is impacting airlines.

Read more »

A woman reaches her arms to the sky as a plane flies overhead at sunset.
Travel Shares

Which former Treasurer has joined this ASX travel company's board?

This new recruit comes with some serious experience.

Read more »

A woman reaches her arms to the sky as a plane flies overhead at sunset.
Travel Shares

Down 17% since February, why Qantas shares are looking like a bargain buy

A leading fund manager foresees tailwinds ahead for Qantas shares.

Read more »