There is a school of thought that the entertainment industry is one that can remain resilient through economic downturns.
The idea is that consumers will stay home more and watch television or streaming services, or gamble as a distraction from a troubled world.
After ten consecutive months of interest rate rises, this theory is about to get a sore workout in Australia.
Here are two ASX shares that fit the bill that one expert is recommending as buys:
'Fundamentals are strong'
Nine Entertainment Co Holdings Ltd (ASX: NEC) operates a free-to-air television network, streaming service Stan, as well as a national stable of newspapers and radio stations.
Ord Minnett senior investment advisor Tony Paterno was impressed with what the company presented during the reporting season.
"The diversified media giant posted group revenue of $1.403 billion in the first half of fiscal year 2023," Paterno told The Bull.
"This represented a 5% increase on the prior corresponding period."
Paterno was not too worried about net profit after tax, which was down 16%.
"Group fundamentals are strong, backed by a solid balance sheet," he said.
"In our view, the shares were trading at a discount at $1.91 on March 2. We retain our $2.80 fair value estimate."
The television network also scored a coup last month when it secured the broadcast rights to the next five Olympic games.
The Nine share price is down more than 27% over the past 12 months.
'The offer is appealing'
Star Entertainment Group Ltd (ASX: SGR) has seen its share price halve over the past year as multiple government enquiries questioned its fitness to hold its casino licences.
But with new management installed, perhaps it can't get any worse.
Paterno noted the company raised some much-needed cash with a $595 million institutional issue at $1.20 per share.
"Star Entertainment expects to raise about $205 million from its retail entitlement offer. The offer will close on March 13," he said.
"The capital initiatives will dilute our fair value estimate, but we believe the offer is appealing on valuation grounds."
The money will be used to pay off debt and provide "liquidity headroom", according to Paterno.
"New South Wales and Queensland regulators have imposed fines totalling $200 million on Star Entertainment," he said.
"Shareholders should examine the retail entitlement offer before investing."
