Why is the Kogan (ASX:KGN) share price having such a lacklustre start to 2022?

The online retailer has been in the headlines this week. Here's why.

| More on:
Bored man looking at his iMac with his head held in one hand feeling dismayed at AGL Energy's lower dividend

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Kogan.com Ltd (ASX: KGN) share price is struggling through the first week of 2022, despite only silence from the company.

However, it's recently made news as some claim the online retailer was one accessible marketplace where overpriced COVID-19 rapid antigen tests have been found.

At the time of writing, the Kogan share price is $8.23. That's 4.5% lower than its previous close and 7% lower than it was at the end of 2021.

Let's take a closer look at today's news regarding Kogan.

Kogan share price sinks amid ACCC warning

The Kogan share price is sliding this week despite no news having been released by the company.

Meanwhile, claims its marketplace hosted sellers gauging prices for COVID-19 rapid antigen tests have emerged.

The Australian Competition and Consumer Commission (ACCC) addressed the issue yesterday as its chair Rod Sims warned retailers not to engage in "cartel conduct". Sims stated:

The most excessive pricing, so far, we've seen on things like… Kogan, where they possibly allow consumers to post goods.

The watchdog chair also noted Ebay Inc (NASDAQ: EBAY) had been the source of many complaints of price gauging and urged Australians to continue reporting instances of overpriced tests to the ACCC.

Twitter Inc (NYSE: TWTR) users are posting images of rapid antigen tests for sale for $44.99 each, or 20 for $667.99 on Kogan.

However, the product in question doesn't appear to be available on Kogan's site at the time of writing. It's also unlikely the alleged instance is weighing on the Kogan share price this week.

In an ACCC statement, Sims noted:

While suppliers are generally able to set their own prices, businesses must not make false or misleading statements about the reason for high prices.

We won't be shy to name and shame suppliers and retailers we consider to be doing the wrong thing.

Demand for the tests has likely been exacerbated by new testing requirements introduced by the federal government late last month. It's also likely been driven by some states, including Queensland, requiring arrivals to conduct a rapid test before entry.

Right now, the Kogan share price is 14% higher than it was this time last month. However, it's still 58% lower than it was 12 months ago.

Motley Fool contributor Brooke Cooper has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns and has recommended Kogan.com ltd. The Motley Fool Australia owns and has recommended Kogan.com ltd. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Retail Shares

Stressed shopper holding shopping bags.
Retail Shares

Bell Potter names three retail stock picks for your Christmas hamper

These three retail stocks will help set you up for a strong start to 2026, the broker says.

Read more »

A happy young couple celebrate a win by jumping high above their new sofa.
Share Market News

What could keep Harvey Norman shares climbing in 2026?

The property assets and share buyback program could carry the rally into 2026.

Read more »

A woman smiles over the top of multiple shopping bags she is holding in both hands up near her face.
Broker Notes

Broker tips 68% upside for Myer shares following brutal sell-off

Could a turnaround be on the cards?

Read more »

A mature aged man with grey hair and glasses holds a fan of Australian hundred dollar bills up against his mouth and looks skywards with his eyes as though he is thinking what he might do with the cash.
Dividend Investing

Here's how another $5,000 invested in this high-yield ASX 200 star could boost my dividend income over time!

This high-yield ASX 200 retailer has slipped under $1, but its dividend profile remains one of the strongest in the…

Read more »

Woman looking at prices for televisions in an electronics store.
Retail Shares

Up 50% in 2025, should you buy Harvey Norman shares before Christmas?

Two leading investment experts deliver their verdicts on Harvey Norman’s surging shares.

Read more »

Two fashionable asx investors dancing among confetti.
Retail Shares

Why is the Myer share price rocketing 10% on Thursday?

ASX investors are piling into Myer shares today. But why?

Read more »

Stressed shopper holding shopping bags.
Retail Shares

How high does RBC Capital think JB Hi-Fi shares can go?

JB Hi-Fi shares have been under pressure recently, creating a buying opportunity, RBC Capital Markets says.

Read more »

Male hands holding Australian dollar banknotes, symbolising dividends.
Retail Shares

If I invest $5,000 in Wesfarmers shares, how much passive income will I receive in 2026?

How much income could one of the ASX’s best dividend stocks pay next year?

Read more »