Seven West (ASX:SWM) share price lifts 10% amid Prime Media acquisition

Seven West expands its Australian media presence with today's acquisition…

| More on:
a newscaster appears in front of a world map with a 'Breaking News' flashing at the bottom of the screen of an old fashioned television receiver with dials.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

The Seven West Media Ltd (ASX: SWM) share price is climbing higher on Monday after announcing the acquisition of Prime Media Group Limited (ASX: PRT).

At the time of writing, shares in the media company are swapping hands for 50 cents apiece, up 9.9%. As a result, the company's share price is now 18.6% away from its 52-week high.

Let's take a look at the latest price moving announcement.

What's moving the Seven West Media share price today?

Investors are getting excited about Seven West Media on Monday as the company looks set to expand its media presence through an acquisition. The entity being acquired is the Australian-based and fellow ASX-listed media corporation, Prime Media Group.

According to the release, Seven West is acquiring Prime Television, Seven Affiliate Sales, and all its subsidiaries. At present, Prime operates the regional television network Prime7 in eastern Australia and GWN7 in regional Western Australia.

In turn, Seven West believes the acquisition will create a broadcasting, video, and news powerhouse — reaching more than 90% of the Australian population every month.

Furthermore, the bid for Prime Media's business values it at $131.9 million. Based on the current number of shares on issue, this equates to 36 cents a share. Meanwhile, Prime Media was going for 23 cents per share at the end of Friday.

Unsurprisingly, shares in Prime Media have skyrocketed today on the significantly higher offering. At the time of writing, they are trading 69.57% higher at 39 cents a share.

Seven West shareholders will likely be distributed cash on the balance sheet of the acquired companies. Moreover, this spare cash is expected to be in the realm of $10 million from Prime and its various subsidiaries.

Additionally, accounting for the cash and share of distributions, Seven Media's net investment is expected to be roughly $72 million. This would suggest a payment 2.9 times enterprise value to FY21 earnings before interest, tax, depreciation, and amortisation (EBITDA) for the acquisition.

Management commentary

Commenting on the acquisition, Seven West Media CEO James Warburton stated:

This proposal is an important step forward for both companies. SWM and PRT are great partners and have a long, successful relationship. Together, they will offer the best content for our national audience and unmatchable premium revenue opportunities for our clients.

The proposed transaction is an exciting and transformative development for advertisers and media buyers. It means we will be able to give advertisers easy and seamless access via a single platform to capital city and regional markets.

The market is showing enthusiasm for the Seven West Media share price with cost synergies expected. In fact, an estimated $5 million to $10 million cost synergies are anticipated on an annualised basis. These are forecast to be realised within 12 to 18 months from the acquisition completion.

Finally, the Seven West Media share price is up 196% in the last year.

Motley Fool contributor Mitchell Lawler has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Mergers & Acquisitions

A man stands with his arms crossed in an X shape.
Consumer Staples & Discretionary Shares

Guess which ASX 200 stock is tumbling after rejecting a takeover offer

Bapcor has appointed its new CEO and dropped a bombshell at the same time.

Read more »

Man with rocket wings which have flames coming out of them.
Mergers & Acquisitions

Guess which ASX mining stock is rocketing 65% on takeover deal

This mining stock is starting the week with an almighty bang.

Read more »

A businesswoman holding a briefcase rests her head against the glass wall of a city building, she's not having a good day.
Mergers & Acquisitions

Lendlease shares crack as watchdog growls at $1.3 billion payday

A lack of competition could prevent this real estate group from cashing in.

Read more »

A man in a hard hat puts his finger up to say 'number one' in front of an oil mine
Mergers & Acquisitions

Santos share price smashing the benchmark amid new takeover rumours

ASX 200 investors are sending Santos shares soaring following the latest takeover speculations.

Read more »

three businessmen high five each other outside an office building with graphic images of graphs and metrics superimposed on the shot.
Mergers & Acquisitions

Guess which ASX 200 share is pushing higher on $480m asset sale

This stock is avoiding the market weakness on Monday.

Read more »

A man holding a cup of coffee puts his thumb up and smiles while at laptop.
Bank Shares

ANZ shares higher on 'significant' $4.9b Suncorp Bank acquisition approval

The big four bank is a step closer to sealing its deal.

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Energy Shares

Paladin Energy shares sink on $1.25b uranium acquisition news

Investors haven't responded positively to the news.

Read more »

A fit man sits and prepares to dive into a hole made in frozen ice.
Mergers & Acquisitions

Paladin Energy shares on ice as fission-powered acquisition rumours grow

It looks like Paladin is about to go shopping...

Read more »