Coles (ASX:COL) share price lifts amid CEO's forecast of record Christmas

Coles shares are rising as the supermarket is expecting a record Christmas 2021.

The Coles Group Ltd (ASX: COL) share price is up close to 1% amid comments by the CEO that the supermarket business is expecting to report a very strong end to the 2021 calendar year.

According to reporting by the Australian Financial Review, the Coles CEO Steven Cain is expecting a record Christmas as consumers spend some of the cash that they have saved. Mr Cain thinks that people are going to spend up on both food and drink.

The AFR quoted Mr Cain, who said:

There's a lot of catching up to do. There's $100 billion extra sitting in people's bank accounts. We expect a fair share of that to be spent on food and drink. There's a lot of premiumisation.

Potential inflation is coming under increasing focus. At the moment, red meat is the only place where inflation is "justified". It was reported that there are shortages when it comes to red meat because of intermittent COVID-19 restrictions on meat processors. However, other areas are also seeing a bit of inflation.

The newspaper said new investment bank Barrenjoey has warned that shoppers will have to prepare for the highest supermarket prices over the last decade as suppliers try to make up for the higher prices of commodities, packaging and freight. Suppliers may be wanting price increases of mid-to-high single digits, less product discounting and more "shrinkflation" (where products get smaller).

a man inspects a capsicum while holding an eco-friendly green string bag in a supermarket produce aisle.

Image source: Getty Images

How is it doing at the moment?

In terms of the Coles share price, it's up around 10% over the last six months, though it is down 8% since 23 August 2021.

The latest result that investors have seen was the FY21 report. That's when the company said it had achieved 3.1% sales growth, 6.3% earnings before interest and tax (EBIT) growth and a 7.5% rise of net profit after tax (NPAT).

As part of the result release, Coles gave its outlook for FY22. The company said that local shopping trends had re-emerged, with e-commerce and neighbourhood stores outperforming shopping centre and CBD locations.

In supermarkets, sales growth in the first seven weeks of the first quarter of FY22 was approximately 1%, with 12% growth over two years. The first several weeks of FY21 included elevated sales from Victoria. E-commerce penetration was approximately 8% in the first quarter. In July, Coles supermarkets incurred about $15 million of COVID-19 costs.

Coles said that liquor sales were strong as lockdowns continued, with growth being flat year on year, but up 19% on a two-year basis.

In Express, fuel volumes were being impacted by lockdowns, with average weekly fuel volumes of approximately 49ML in the first seven weeks.

In 'other', FY22 corporate costs are expected to be approximately $75 million. But smarter selling benefits are expected to be more than $200 million in FY22. It's going to renew around 50 stores and open another 20 in FY22.

The business continues to invest as it works on its two new Witron distribution centres.

Coles share price valuation

According to Commsec, Coles shares are currently valued at 22x FY23's estimated earnings.

More on Consumer Staples & Discretionary Shares

green arrow rising from within a trolley.
Dividend Investing

Here's the dividend forecast out to 2029 for Woolworths shares

Here’s how big the Woolworths dividends could be in the coming years.

Read more »

two women and a man eating pizza at a party
Consumer Staples & Discretionary Shares

Domino's Pizza Enterprises vs Guzman y Gomez: Which fast food stock offers better value?

Comparing Domino's Pizza and Guzman y Gomez shares on valuation, yield, franking and recent momentum to spot which ASX fast…

Read more »

A woman wearing a black and white striped t-shirt looks to the sky with her hand to her chin, contemplating buying ASX shares.
Consumer Staples & Discretionary Shares

CAR Group vs Seek: Which ASX 200 stock is better value?

CAR Group and Seek both lead online classifieds, but which ASX share offers better value for Aussie investors right now?

Read more »

A man in a business suit rides a graphic image of an arrow that is rebounding on a graph.
Consumer Staples & Discretionary Shares

IDP Education vs G8 Education: Which battered ASX stock could rebound?

Both IDP Education and G8 Education have been smashed—here’s why I think one offers the more compelling rebound opportunity.

Read more »

Man holding out Australian dollar notes, symbolising dividends.
Consumer Staples & Discretionary Shares

If I buy $6,000 of Coles shares, how much dividend income will I receive?

Coles can be the source of strong dividend income.

Read more »

Two happy woman on a couch looking at a tablet.
Consumer Staples & Discretionary Shares

Adairs vs Temple & Webster: Which ASX retail stock wins for October?

Adairs and Temple & Webster both look beaten up, but only one stacks up as the stronger retail buy for…

Read more »

Woman holding several shopping bags.
Consumer Staples & Discretionary Shares

Lovisa vs Baby Bunting: Which ASX retailer is the better buy today?

Lovisa and Baby Bunting face off: which ASX consumer discretionary share deserves a place in your portfolio?

Read more »

Cropped shot of a mature businessman brainstorming and setting financial goals with notes on a glass wall.
Consumer Staples & Discretionary Shares

Tabcorp vs The Lottery Corporation: Which ASX gaming share comes out on top?

Breaking down Tabcorp vs The Lottery Corporation: which ASX gaming stock looks most attractive on dividends, value, and earnings this…

Read more »