These top 2 ASX shares should be on your watchlist

The 2 ASX shares in this article look like very good businesses and there's a good case for them being on your watchlist.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

There are some top ASX shares that may be worth a spot on your watchlist because of their strong business plans.

The below businesses are generating good growth, expanding their businesses and getting the attention of investors:

asx share price on watch represented by investor looking through magnifying glass

Image source: Getty Images

Baby Bunting Group Ltd (ASX: BBN)

Baby Bunting is the largest retailer of baby and infant products. It has been operating for over 40 years and it now has 59 stores with plans for up to 100 stores.

In July 2020, Baby Bunting started shipping online orders to New Zealand. It has announced plans to launch a multi-channel retail offering in New Zealand with the first store anticipated to open in FY22 as part of a network plan of at least 10 stores. The ASX retail share noted there are no large format baby specialty retail chains in the market.

Morgans is one of the brokers that rates Baby Bunting as a buy with a price target of $6.39 – it likes the move into New Zealand because it improves the growth runway even more.

Baby Bunting had a particularly strong first half of FY21 – total sales increased by 16.6% to $217.3 million, with online sales going up by 95.9%. The gross profit margin improved by 41 basis points to 37.4%, pro forma earnings before interest, tax, depreciation and amortisation (EBITDA) increased 29.7% to $18.5 million and pro forma net profit after tax (NPAT) grew 43.5% to $10.8 million.

The growth has continued into the second half of FY21, with comparable store sales growth for the first six weeks of 18.5%.

According to Morgans, the Baby Bunting share price is valued at 28x FY21's estimated earnings.  

Reject Shop Ltd (ASX: TRS)

Reject Shop aims to provide great value on everyday items. It sells some brands like Cadbury, L'Oreal, Nivea, Finish, Omo and Carmen's. It now has over 350 store locations across Australia, after starting over four decades ago.

The discount ASX retail share is liked by a few different brokers including Morgans, which was impressed by the level of growth and level of costs.

Morgans rates Reject Shop as a buy with a price target of $8.91.

In the recent reporting season, Reject Shop said that underlying net profit after tax (NPAT) went up by 46.5% to $16.3 million. Underlying earnings before interest and tax (EBIT) grew 44.9% to $23.3 million and underlying EBITDA went up by 20.8% to $31.1 million.

Whilst keeping in mind that the company expects to report a loss in the second half of the year, it continues to focus on fixing the business as part of the turnaround strategy.

In the second half, the ASX share's management will continue to focus on cost reduction, driven by business simplification and operational efficiency.

Reject Shop CEO Andre Reich said:

We believe the discount variety sector presents a significant opportunity for growth over the medium to long term. As Australia's largest discount variety retailer, and with our strong balance sheet, The Reject Shop is well positioned to capture this opportunity.

There is further work to be done to 'fix' The Reject Shop and, once the cost base is optimised, we expect to be well-placed to pursue longer-term growth via store network expansion and by growing our online presence.

According to Morgans, the Reject Shop share price is trading at 27x FY21's estimated earnings and 18x FY22's estimated earnings.

Motley Fool contributor Tristan Harrison has no position in any of the stocks mentioned. The Motley Fool Australia has recommended Baby Bunting. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on Broker Notes

A man wearing glasses sits back in his desk chair with his hands behind his head staring smiling at his computer screens as the ASX share prices keep rising
Broker Notes

Bell Potter says these ASX 200 stocks could rise 50%+

The broker has good things to say about these stocks.

Read more »

A smiling woman holds a Facebook like sign above her head.
Broker Notes

Top brokers name 3 ASX shares to buy next week

Brokers gave buy ratings to these ASX shares last week. Why are they bullish?

Read more »

Happy man working on his laptop.
Broker Notes

Brokers name 3 ASX shares to buy right now

Here's why brokers are feeling bullish about these three shares this week.

Read more »

A man sits thoughtfully on the couch with a laptop on his lap.
Broker Notes

3 buy-rated ASX shares in today's falling market

The market is now 4% down in 2026, but amid the volatility, experts say there are good buys available.

Read more »

a group of three cybersecurity experts stand with satisfied looks on their faces with one holding a laptop computer while he group stands in front of a large bank of computers and electronic equipment.
Broker Notes

Why Bell Potter is bullish on this ASX cybersecurity stock with 44% upside

This growing company could be worth considering according to the broker.

Read more »

an older couple look happy as they sit at a laptop computer in their home.
Broker Notes

This ASX 300 stock could deliver a 25% return

Bell Potter rates this stock highly. Let's see what it is recommending.

Read more »

Buy now written on a red key with a shopping trolley on an Apple keyboard.
Broker Notes

6 ASX All Ords shares at 52-week lows: Experts say buy

Here are the experts' 12-month share price targets on each of these buy-rated stocks.

Read more »

A man looking at his laptop and thinking.
Broker Notes

Buy, hold, sell: What this leading broker is saying about Lynas shares

Is it bullish or bearish? Let's find out.

Read more »