Woolworths (ASX:WOW) to move forward with Endeavour demerger

Woolworths Group Ltd (ASX: WOW) announced today that it would continue with the demerger of its liquor arm at the end of FY21.

Woolworths Group Ltd (ASX: WOW) announced today that it would continue with the demerger of its liquor arm at the end of FY21.

Announced in 2019 and initially slated for completion in March 2020, Woolworths postponed the demerger at the onset of the COVID-19 pandemic. The company instead prioritised its response to the pandemic and the "uncertain operating environment".

supermarket asx shares represented by shopping trolley in supermarket aisle

Image source: Getty Images

What is Endeavour Group?

Woolworths created Endeavour Group out of a merger between Endeavour Drinks and ALH Group. Endeavour Drinks ran brand names such as Dan Murphy's and BWS, while ALH Group was responsible for the company's hotel and hospitality ventures.

Woolworths expects to gross over $1.1 billion from the spinoff.

Words from the chair

Commenting on the demerger, Woolworths chair Gordon Cairns provided the following quote.

Following the onset of the COVID-19 last year, our main priority was the safety of our customers, teams and communities. With the easing of operating restrictions and more resilient trading from Hotels than initially expected, we are now targeting June for separation.

The Board remains confident that a separation will maximise long-term shareholder value.

He added:

As previously announced, Peter Hearl has been appointed Chairman-elect of Endeavour Group and Steve Donohue has been appointed CEO-elect, subject to approval of the demerger. Further board and management announcements will be made in due course.

Woolworths share price snapshot

Over the past year, the Woolworths share price has fallen by 7.3%. Whilst having mostly recovered from their May 2020 lows of around $32, Woolworths shares are yet to reach their pre-COVID highs of around $43.

As reported earlier today, Woolworths announced its half-year results for FY21 this morning. The announcement saw the Woolworths share price rise 1.15% to $39.54.

Woolworths shares fell slightly in afternoon trade to close at $39.50. This is still a 1.05% rise compared to yesterday's close and an overall market fall of 0.9%.

Motley Fool contributor Marc Sidarous has no position in any of the stocks mentioned. The Motley Fool Australia owns shares of Woolworths Limited. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Bruce Jackson.

More on ASX Share Market News

A woman looks shocked as she drinks a coffee while reading the paper.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a brutal day on the markets this Thursday.

Read more »

A distressed young woman reads bad news on her smartphone while standing in a modern indoor setting.
ASX Share Market News

Why is the ASX down 176 points today?

Market slumps as RBA calls on banks to strengthen crisis preparedness plans.

Read more »

Woman holding her glasses and looking at her laptop.
Broker Notes

Buy, hold, sell: Deep Yellow, SGH, Telstra shares

We review three fresh buy, hold, and sell calls from expert market analysts. 

Read more »

A young man punches the air in delight as he reacts to great news on his mobile phone.
Share Gainers

Which were the best-performing ASX 200 shares in September?

These shares didn't let a falling market stop them from racing higher last month.

Read more »

View of a row of blue and black server racks in a data centre.
Broker Notes

How high does Macquarie think Megaport shares will go?

Shares in this technology company are looking cheap, the broker says.

Read more »

Man analysing data on his laptop.
ASX Share Market News

5 things to watch on the ASX 200 on Thursday

Here's what to expect at the start of the month.

Read more »

A happy group of workers around a table raise their arms in the air as though celebrating a work achievement. One woman is on her feet with her arm raised in the air in a fist-pumping action.
Broker Notes

Brokers tip up to 67% for these 3 ASX shares

All three are rated a strong buy

Read more »

Multi-ethnic people looking at a camera in a public place and screaming, shouting, and feeling overjoyed.
Share Gainers

Here are the top 10 ASX 200 shares today

It was a strong hump day on the ASX today.

Read more »