Why these All Ords shares have been smashed this month

Kogan.com Ltd (ASX: KGN) and these All Ords shares have been smashed in November. Here's what you need to know…

| More on:
Bad asx shares broker downgrade represented by woman hiding face under her jumper.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More

Although the All Ordinaries index is racing materially higher this month, not all shares have been able to follow its lead.

Here's why these ASX shares are taking a tumble in November:

Kogan.com Ltd (ASX: KGN)

The Kogan share price has tumbled a disappointing 21% lower since the start of the month. This ecommerce company's shares have been caught up in a seismic rotation by investors out of COVID winners and into value shares. In addition to this, a broker note by UBS earlier this month hasn't helped investor sentiment. While UBS has retained its neutral rating on its shares, it has reduced its price target from $22.00 to $18.00. The broker has concerns that recent gross margin strength is unsustainable.  

McPherson's Ltd (ASX: MCP)

The McPherson's share price has lost 16% of its value in November. This decline appears to have been triggered by a recent first quarter update by the health, wellness and beauty products company. Although it recorded a 4% increase in sales to $49.7 million, its profits were wiped out by a hefty $5.7 million non-recurring provision. This was driven by the write down of its hand sanitiser inventory. Management advised that demand for it has dissipated and the supply base for these products has become much more competitive. As a result, the company has been left holding excess quantities of hand sanitiser inventory.

Silver Lake Resources Limited (ASX: SLR)

The Silver Lake Resources share price has been a poor performer and is down 16% since the start of the month. Investors have been selling Silver Lake and other gold miners after positive COVID-19 vaccine developments weighed heavily on the gold price and other safe haven assets. This has led to the S&P/ASX All Ordinaries Gold index (a gold miner index) losing over 8% of its value this month.

James Mickleboro has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. owns shares of Kogan.com ltd. The Motley Fool Australia has recommended Kogan.com ltd. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.

More on Share Fallers

Three guys in shirts and ties give the thumbs down.
Share Fallers

Why Beach Energy, McMillan Shakespeare, News Corp, and Pilbara Minerals shares are falling today

These shares are ending the week in the red. But why?

Read more »

A young boy with a sombre face looks down at the zip fastener at the bottom of his jacket as he concentrates on unfastening the clasp.
BNPL shares

Should you buy the 34% dip on Zip shares?

After crashing 34% in a month, what’s next for Zip shares?

Read more »

A young man clasps his hand to his head with his eyes closed and a pained expression on his face as he clasps a laptop computer in front of him, seemingly learning of bad news or a poor investment.
Share Fallers

Why Beach Energy, Myer, Pexa, and Pinnacle shares are falling today

These shares are under pressure on Thursday. What's going?

Read more »

A male investor wearing a blue shirt looks off to the side with a miffed look on his face as the share price declines.
Share Fallers

Why Block, Canyon, Fisher & Paykel Healthcare, and Mesoblast shares are falling today

These shares are having a tough time on hump day. What's going on?

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Fisher & Paykel Healthcare, Magellan, Resolute Mining, and Westgold shares are sinking today

These shares are starting the week deep in the red. But why?

Read more »

plummeting gold share price
Gold

Guess which ASX 200 gold stock just plunged 12% on FY 2025 production woes

The ASX 200 gold stock is taking a sharp fall on Monday. Let’s find out why.

Read more »

Man with a hand on his head looks at a red stock market chart showing a falling share price.
Share Fallers

These were the worst performing ASX 200 shares in January 2025

These shares had a month to forget. Why were investors selling them? Let's find out.

Read more »

A man sits in despair at his computer with his hands either side of his head, staring into the screen with a pained and anguished look on his face, in a home office setting.
Share Fallers

Why Magellan, Medadvisor, Origin Energy, and Pointsbet shares are tumbling today

These shares are ending the week in the red. But why?

Read more »