Why the Novatti (ASX:NOV) share price jumped 10% on open today

The Novatti share price jumped this morning following a deal for Google Pay and Samsung Pay to support its Prepaid Visa cards.

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Novatti Group Ltd (ASX: NOV) has today strengthened its Prepaid Visa card offer by announcing the cards are now supported by Google Pay and Samsung Pay.

The Novatti share price surged up after the company announced the partnership this morning.  The Novatti share price jumped up more than 10% in early morning trade but has since dropped 5.26% to 27 cents at the time of writing.

Novatti Group is a global leading digital banking and payments platform in the fintech sector. It offers fintech, billing and business automation platforms to make payments faster, more simple and secure. Its goal is to help companies thrive as the country shifts to a cashless economy in the future.

So what does the partnership mean?

With Novatti’s Visa Prepaid cards supported by Google Pay and Samsung Pay, more customers will now be able to conduct transactions using the Google-Samsung combination. This will allow Novatti cards to be used more widely. It also enables Novatti clients to access global platforms for contactless, in-app and online payments using these Android devices. 

Why the move?

Novatti is looking to use this new partnership and support to drive value and validation. A number of well-known brands already use the company’s solutions, including Telstra Corporation Ltd (ASX: TLS) and Hutchison Telecommunications (Aus) Ltd (ASX: HTA). Additionally, fintech brands such as Digipay, EziPin, CrediExpress, Splitpay, Moni Send and Transfer Bridge have partnered with Novatti for similar solutions.

Novatti made the move to bring added value to these existing clients, and also to validate and bring credibility to the brand. 

Google Pay and Samsung Pay are major players

Both Google Pay and Samsung Pay have rapidly expanded userbases in recent years. A 2018 Statistica report showed Google Pay serviced 39 million global users, with Samsung Pay at 51 million. Both providers have reported more than 100 million users each in 2020. Apple Pay is still a major rival, with 227 million users in 2020.

Still, partnership with Google Pay and Samsung Pay is a positive step forward for the Novatti brand.

Novatti share price

The Novatti share price may have lost some ground after the initial 10% spike in early morning trade today. However, it is up around 32% in 2020. Additionally, since the March lows following the coronavirus pandemic, the share price has risen 237%.  

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